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Rackable Systems Launches Reseller Program Powered by TreeHouse Interactive's Partner Relationship Management and Marketing Automation Solutions

For Immediate Release

Multi-tiered, Customizable Reseller View PRM Provides Partners with the Tools and Information They Need to Sell Products and Services Globally

Salt Lake City, Utah — March 10, 2009 — TreeHouse Interactive™ (, the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, today announced today that Rackable Systems (NASDAQ: RACK) has implemented TreeHouse Reseller View™ PRM and Marketing View™ demand generation/marketing automation solutions. Reseller View PRM is being used to automate its reseller program while Marketing View is being used to generate, qualify and distribute leads for internal and external sales teams. Rackable Systems' reseller program now includes a full featured and customized portal, automated reseller communication, lead management and distribution, training and certification, opportunity registration and seamless integration with Oracle CRM On Demand.

As a leading provider of server and storage products for medium and large-scale data center deployments, Rackable Systems provides companies with design advantages that have proven to lower the total cost of ownership in data centers. Rackable Systems selected TreeHouse's interactive technology to ensure that its resellers have all the tools they need to successfully sell service and support Rackable products.

TreeHouse Interactive's Reseller View solution is the backbone of our newly launched Eco-Partner Reseller Program, said George Skaff, vice president of marketing at Rackable Systems. This solution allows us to streamline the sign-up process, tighten integration with our Oracle On Demand system, and provide access to self-help content and deal registration. We now offer Rackable Eco-Partners a competitive business edge to sell and market Rackable solutions.

We're excited Rackable Systems chose TreeHouse Interactive's Reseller View PRM to take the Eco-Partner program to the next level, said Erich Flynn, CEO of TreeHouse Interactive. In today's economy, technology companies are increasingly turning to the indirect channel to boost revenue. They are also looking to demand generation/marketing automation products like Marketing View to increase qualified leads for both direct and indirect sales teams.

For more information about the Reseller View PRM solution, see

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