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Robert Rose, Chief Strategy Officer for the Content Marketing Institute, Presents: Getting the B2B Story Straight - Aligning both Story and Data for Optimal Content Marketing

For Immediate Release

Free Recorded Webinar from TreeHouse Interactive Reveals the Secret for Connecting Marketing Operations to Value and Increasing Content Marketing Results

Salt Lake City, Utah — August 7, 2014 — TreeHouse Interactive™ (, the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, announced the availability of the latest recorded webinar in its Content Marketing Mechanics webinar series, Getting the B2B Story Straight: Aligning Both Story and Data for Optimal Content Marketing. The series features leading analysts and experts in the content marketing field to discuss best practices for building content marketing campaigns that yield maximum results.

Many struggle with how to best approach building a content marketing strategy. In fact, a recent Forrester Research study showed 85 percent of marketers cannot attribute business value to content activity. This recently recorded TreeHouse Interactive webinar featuring Robert Rose, chief strategy officer for the Content Marketing Institute, reveals best practices for building and maintaining a strong content marketing program and demonstrates how technology can be used to execute on content marketing strategy, based on these three key ideas:

  • The need for B2B content marketing to be about the whole buying journey, rather than just leads
  • How connecting your data and technology story is at least as important as the creative story
  • That understanding behavior in the context of how content is consumed is critical to success

The webinar also featured a demonstration of behavior based content marketing automation using TreeHouse Interactive's Marketing View™. Marketing View is the first Marketing Automation Platform to integrate a complete Web Content Marketing System. This demonstration showed how behavior based content marketing automation can be used to nurture leads based on content interactions across channels, enabling marketers to take their content marketing results to new heights.

About Robert Rose, Content Marketing Institute
Robert Rose is the Chief Strategy Officer for the Content Marketing Institute, and leads the client advisory, education and technology practices for the organization. As a recognized expert in content marketing strategy, digital media and the social Web, Robert has helped large companies such as AT&T, KPMG, PTC, Petco and Nissan tell their stories more effectively through the Web. An early Internet pioneer, Robert has more than 20 years of experience, and a track record of helping brands and businesses develop successful Web and content marketing strategies. He is co-author of Managing Content Marketing, recognized as the owner's manual for deploying a content marketing process, and a featured writer and speaker at technology and marketing events around the world.

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To learn more about Reseller View partner relationship management, see Reseller View resources. To learn more about Marketing View marketing automation see Marketing View resources.

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