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SiriusDecisions Discusses Improving the Channel Partner Experience: Free Recorded Webinars Now Available from TreeHouse Interactive

For Immediate Release

Leading Experts from SiriusDecisions Share Best Practices on Partner Marketing Enablement and B2B Content Marketing for Building Mutually Beneficial Partner Relationships and Growing Revenue

Salt Lake City, Utah — August 14, 2014 — TreeHouse Interactive™ (, the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, announced today that its webinar mini-series, The Partner Experience, is now available for free video stream. Featuring industry analysts from leading global business-to-business research and advisory firm SiriusDecisions, the two-part webinar series delivers best practices and insights about how best to engage with channel partners to ultimately build stronger partner relationships, and enable them to grow revenue.

The Partner Experience, Part I:
How Partner Marketing Enablement (PME) and PRM Fit Together

Maria Chien, research director for SiriusDecisions, discusses how PRM technology can help partners create their own demand allowing suppliers to spend less time and resources on tactical execution, and more time on partner relationship building. The webinar shares best practices and a real world demonstration of how suppliers can play an instrumental role in supporting their partners' go-to-market needs in an efficient manner that delivers results while also building partner loyalty.

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The Partner Experience, Part II:
Creating the Right Content and Adopting the Right Technology to Deliver It

Stephanie Sissler, research director of SiriusDecisions and channel expert, shares key insights and proven approaches used by leading organizations to drive business results by creating and providing appropriate partner content. This webinar provides guidelines, checklists and a real world example of how best in class companies use technology to strategically create, manage and deliver portal content that is relevant, engaging, and easily found by partners.

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We're excited to make these two channel partner webinars available to channel and sales executives, as improving the partner experience is key to building relationships and growing revenue, said Erich Flynn, CEO, TreeHouse Interactive. Whether you're just developing a new partner program, or looking for ways to enhance an existing one, both webinars offer strategic guidelines for how to improve the partner experience with the right content and technology.

The Partner Experience webinars were part of TreeHouse Interactive's Content Marketing Mechanics series, featuring leading analysts and experts who share best practices for building content marketing campaigns that yield maximum results.

Content Marketing Mechanics Webinar Series: Upcoming Webinars

Content Marketing & Marketing Automation: Getting the Most Value from Your B2B Content Marketing Program
Presenter: David Raab, Raab Associates
August 14 at 1 p.m. Eastern

Content Marketing: Where B2B and B2C Marketing Approaches Align
Presenter: Matt Mullen, 451 Research
September 18 at 1 p.m. Eastern

View Webinar Now


To learn more about Reseller View partner relationship management, see Reseller View resources. To learn more about Marketing View marketing automation see Marketing View resources.

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