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SiriusDecisions to Be Featured at TreeHouse Interactive Webinar On Creating the Right Partner Program Content and Adopting the Right Technology to Deliver It

For Immediate Release

SiriusDecisions Research Director and Channel Expert Stephanie Sissler to Discuss Key Insights and Proven Approaches to Improve the Partner Experience by Providing Partner Content that Is Relevant, Engaging and Easily Accessible

Salt Lake City, Utah — July 30, 2014 — TreeHouse Interactive™ (, the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, is pleased to present the next webinar in its Content Marketing Mechanics series, The Partner Experience - Creating the Right Content and Adopting the Right Technology to Deliver It. The live webinar, August 7 at 10 a.m. PDT/1 p.m. EDT, will feature Research Director and channel expert Stephanie Sissler of SiriusDecisions, a leading global business-to-business research and advisory firm.

Partner portal content is a critical business asset worthy of organizational focus and investment. When channel organizations are in the process of developing a new partner program or improving an existing one, the majority focus on the design and functionality. While these elements are important, information (content) and tools are what enhance partner program engagement.

In this webinar Sissler will present key insights and proven approaches used by leading organizations to develop and organize partner content that is relevant, engaging and easily accessible. Specifically, this webinar will address:

  • Common challenges – The missteps many organizations take when they develop partner program content.
  • Seven-step approach – A roadmap for developing a sound, workable partner program content strategy that drives partner utilization and makes it easier for partners to do business with a supplier.
  • Best practices – Examples of how companies are successfully using the right content and technology to satisfy partner needs and create a better partner experience.

Partner content is critical to channel satisfaction, loyalty and sales, yet too often, the effort becomes someone's part time job, said Erich Flynn, CEO, TreeHouse Interactive. Companies need to take a deliberate approach and assign accountability for content strategy. We're pleased to offer this webinar that provides key takeaways and recommendations for establishing and maintaining a complete and meaningful content strategy. With many years of experience working with channel partners and solution providers, Stephanie Sissler will provide valuable advice for improving partner content and more fully engaging partners to increase their sales and success. Attendees will also learn how PRM technology can streamline the manner in which companies deliver and manage portal content.

About Stephanie Sissler, SiriusDecisions
Sissler has more than 25 years of experience working for and with resellers, solution providers, two-tier distributors and manufacturers of high-tech products and services. She has expertise in all aspects of channel strategy, development and management, including building go-to-market strategies, partner program design, partner and channel account manager enablement, and designing and executing sales growth tactics. Prior to joining SiriusDecisions, Stephanie spent 14 years at Siemens Enterprise Communications, most recently as VP of global channel marketing and operations. She has also served as director of VAR sales at Fujitsu PC, VP of sales and marketing at Intelligent Electronics (a two-tier distributor now owned by Ingram Micro), and regional channel manager with Novell. These diverse career experiences have inspired a passion for all things channel-related and given her acute insight into the workings of reseller organizations and a comprehensive understanding of how to build business value that leads to growth and increased profitability through channel partners.

Content Marketing Mechanics: Remaining Webinar
Content Marketing & Marketing Automation: Getting the Most Value from Your B2B Content Marketing Program
Presenter: David Raab, Raab Associates
August 14 at 1 p.m. Eastern

View Webinar Now

To learn more about Reseller View partner relationship management, see Reseller View resources. To learn more about Marketing View marketing automation see Marketing View resources.

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@treehousei @siriusdecisions webinar - driving business results w/partner program content, #contentmarketing, #PRM

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