SiriusDecisions to Present at TreeHouse Interactive Webinar on Partner Marketing Enablement and Channel Partner Loyalty
For Immediate Release
SiriusDecisions Research Director Maria Chien Discusses Enhancing the Partner Experience with Go-to-Market Support and Partner Relationship Management (PRM) Tools
Salt Lake City, Utah — July 10, 2014 — TreeHouse Interactive™ (www.treehousei.com), the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, will conclude its webinar series, The Channel Marketer's Toolbox, with The Partner Experience Part 1: How Partner Marketing Enablement (PME) and PRM Fit Together. The webinar will feature Maria Chien, research director for SiriusDecisions, and provide insights and recommendations for how companies can build partner loyalty by supporting their partners' go-to-market efforts. The live webinar will be presented July 17 at 10 a.m. PDT/1 p.m. EDT.
Many VARs and other types of partners have limited marketing resources. Suppliers who reach out to those partners in a way that helps them more effectively execute programs increase mutual sales and, ultimately, partner loyalty. From collateral cobranding to full service outbound email marketing and demand generation campaigns, suppliers can play an instrumental role in supporting their partners' go-to-market needs in an efficient manner that delivers results.
In this webinar, Chien will lead a discussion about the partner experience, partner marketing enablement, and how PRM technology can help suppliers spend less time and resources on tactical execution, and more time on partner relationship building.
As companies increasingly rely on indirect sales to generate revenue, they are faced with the challenge of how to improve the partner experience in a way that leads to greater partner loyalty and helps them achieve their business goals, said Erich Flynn, CEO, TreeHouse Interactive.
We are pleased to offer a webinar that addresses this topic, and how partner marketing enablement and partner relationship management work together to create an environment that results in greater success for both partners and suppliers.
About Maria Chien
Maria has 20 years of experience in partner/channel marketing, field marketing and solutions marketing, with hands-on expertise in partner and sales enablement, value proposition and sales tool development, and sales engagement. Before joining SiriusDecisions Maria spent the majority of her career at Sun Microsystems, Inc., most recently in Sunâ€™s global channel marketing organization as a global partner programs manager responsible for developing and implementing a global sales enablement strategy for key products and programs to ensure sales readiness and increase partner adoption. Mariaâ€™s expertise spans a wide variety of partner types including value-added resellers, independent software vendors, systems integrators, distributors and original equipment manufacturers. Working for global marketing, market development, and field sales organizations, she had responsibility for building sales programs tailored to be implemented and delivered in the field and through/to partners. This included revenue generating programs, content and training that was relevant and resonated within sales and partner communities.
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To learn more about Reseller View partner relationship management, see Reseller View resources. To learn more about Marketing View marketing automation see Marketing View resources.