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TreeHouse Customers Awarded for Exceptional Partner Programs

For Immediate Release

Everything Channel and Business Solutions Magazine Recognize TreeHouse Reseller View PRM Customers for Outstanding Channel Efforts

Salt Lake City, Utah — April 14, 2010 — TreeHouse Interactive™ (www.treehousei.com), the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, today announced that several customers using its industry-leading Reseller View PRM solution have been honored with awards from Everything Channel and Business Solutions magazine for their outstanding channel efforts.

TreeHouse customers Dot Hill, a provider of world-class storage solutions and software for OEM, and SGI, a global leader in HPC and data center solutions, were recently honored by leading channel authority Everything Channel as two of North America's top information technology (IT) vendors for providing high-quality channel partner programs. Everything Channel's 16th annual Partner Program Guide acknowledged the strength of the companies' partner-specific programs and commitment to their partner-centric sales model. Additionally, Dot Hill and SGI partner offerings were each recognized with a Five-Star rating, representative of an exceptional program.

Everything Channel's research department analyzed 130 vendor programs rating vendors' responses to in-depth questions about their partner programs in the five elements of sales support, partner profitability, partner ecosystem development/management, partner communication/marketing, and demand generation. The Five-Star Partner Program rating recognizes the elite subset of Partner Program Guide vendors who give solution providers the best partnering elements in their channel programs.

It was important to us to build a world-class program for our partners, said Dave Zimmer, vice president, Worldwide Channels at Dot Hill. Part of that is having the technology to back up important program elements like deal registration, partner training and certification. TreeHouse Interactive has been able to help us do this in a way that other vendors couldn't, including the ability to make it scalable. Dot Hill is committed to its partners, and our Everything Channel Five-Star rating is a reflection of that effort.

Previous recipients of Everything Channel's Partner Program Guide and Five-Star recognition include TreeHouse customers BlueArc and multiple winner Quantum, both selected by Business Solutions Magazine in January as Best Channel Vendors for 2010. BlueArc® Corporation, a leader in scalable, high-performance network storage, and Quantum Corporation, the leading global specialist in backup, recovery and archive, received high marks from value added resellers (VARs) participating in Business Solutions' annual survey for their service/support and channel program, in addition to product satisfaction and reliability.

Rankings were based on survey results gathered in September and October 2009 from more than 1,300 verified Business Solutions Magazine reseller subscribers asked to rate partners on their overall channel program, margins, service/support and friendliness, as well as vendor product features, reliability and innovation. Scores were calculated to determine the top 15 percent of vendors in each category for the 2010 Best Channel Vendors award. BlueArc placed in the top 15 percent for product features and channel program. Quantum ranked highest in being channel friendly and in product reliability.

All companies are using TreeHouse Reseller View PRM, which provides organizations the scalability required to treat their partner networks like their internal sales teams. It is the only multi-tiered PRM solution available that allows separate navigation, features and content to be delivered to different levels of partners. Reseller View is the most complete and customizable PRM solution, enabling companies to develop multi-tiered Web applications that are consistent with their branding and website design. It has a leading feature set that includes deal registration, lead distribution, advanced document management, automated training and certification, paperless MDF/Co-op management, contract management and more. Reseller View also leads the market in terms of integrating with CRM systems like Salesforce.com (CRM) and Oracle (ORCL) CRM On Demand.

We strive to provide our partners with advantages our competitors can't match—from superior, differentiated products and technical support to truly integrated teamwork that starts with sales and carries through to implementation, said Cameron VanOrman, senior director, Worldwide Channel and Partner Marketing at BlueArc. TreeHouse Reseller View PRM plays an important role in managing our channel relationships for a seamless partner and customer experience, while delivering the tools and support that our partners need to maximize revenue opportunities.

Any successful organization is a combination of people, processes and systems, said Erich Flynn, CEO, TreeHouse Interactive. While Reseller View PRM provides an industry-leading foundation for success, it is the talent, expertise and commitment to partners that has earned these companies industry recognition for their channel programs over competitors. We congratulate all of them.

For more information visit TreeHouse Reseller View PRM.

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