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TreeHouse Hosts Webinar Series for Channel and Marketing Professionals on How to Better Engage Partners and Prospects

For Immediate Release

Reseller View PRM is a Key Component in Leading Successful Partner Programs

Salt Lake City, Utah — June 20, 2013 — TreeHouse Interactive™ (, the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, today announced new upcoming webinar events for increasing sales, marketing and channel effectiveness. TreeHouse Interactive's educational webinar series is focused on helping companies increase their understanding of how to improve business processes that accelerate revenue growth.

We're excited to share some of the best practices we've seen demonstrated by marketers, as well as share how channel executives are creating award-winning programs, said Erich Flynn, CEO, TreeHouse Interactive. Creating an effective prospect database, nurturing prospects in a way that will turn them into customers, and enabling channel partners with greater mobility to better sell and service their customers, are all topics that can help drive increased sales and improve marketing results.

Scheduled webinars include:

Killer Prospect Data – June 27th, at 1 p.m. Eastern
5 Ways to Better Nurture Prospects – July 25, at 1 p.m. Eastern
Going Mobile with Partners – August 29, at 1 p.m. Eastern


Killer Prospect Data
Presenter: Santosh Sharan, Vice President of Business Development, ZoomInfo

Your marketing database can degrade over time—up to 25 percent at any given point. That directly affects the ability to fill a marketing pipeline and pass leads on to sales. Attendees of this webinar will learn how to supplement the data they already have and leverage it to increase response rates, as well as fill the sales team funnel.

Highlights include:

  • Industry trends and benchmarks on marketing databases
  • Methods for obtaining prospect data
  • Improving existing prospect data
  • Expanding beyond vertical and title data
  • Technology and systems for better database marketing

About Santosh Sharan
Santosh Sharan is responsible for product management, new product initiatives and market strategy at ZoomInfo. He has over 16 years of entrepreneurial and product experience, and a long history of fostering technology innovation at early stage startups. He has led multiple engineering and product teams in pharmaceuticals, finance, media and technology related ventures.


5 Ways to Better Nurture Prospects
Presenter: Chris Frank, Marketing Director, TreeHouse Interactive

Effective nurturing is critical in capturing prospect interest and producing a healthy marketing lead pipeline. This webinar will outline nurturing strategies and tactics, as well as provide ideas for attendees to create their own nurturing campaigns.

Highlights include:

  • Areas of marketing that should be using nurturing
  • How to deliver the right message at the right time
  • How to choose the best nurturing programs when just starting out
  • What good nurturing looks like as it's implemented

About Chris Frank
Chris has spent over a dozen years in marketing, and is the marketing director for TreeHouse Interactive. He is a marketing automation expert, and has helped hundreds of companies understand the strengths and weaknesses of their marketing plans, as well as how to use technology to improve effectiveness.


Going Mobile with Partners
Presenter: Erich Flynn, CEO, TreeHouse Interactive

If your partners aren't tied to their office, then your partner program shouldn't be either. In this webinar, attendees will learn how companies are providing partners what they need to better sell, service and support their products in the field with mobile technology. See real mobile-enabled partner programs in action and how it creates a more empowered partner network.

Highlights include:

  • Why consider creating a mobile partner solution
  • Partner program aspects compatible with mobile devices
  • Practical application and use of partner portals in the field

About Erich Flynn
Erich Flynn is the CEO of TreeHouse Interactive, and has more than 20 years of experience in helping 100's of companies improve their marketing approach, as well as their channel and partner sales. TreeHouse Interactive's Reseller View PRM enables successful channel programs for hundreds of thousands of partners across the globe. Erich also has experience developing and managing large partner networks directly, having held high-level sales and marketing positions both domestically and internationally at everything from startups to Fortune 100 companies.

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