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TreeHouse Interactive Adds Social Media Integration to Demand Generation Solution Capabilities With Talk It Up™

For Immediate Release

Marketing View™ Expands to Include Social Media Integration, Instant Polling, Direct Mail and Email Promotion Authentication, One-Click Creation of Online Versions of Email and More

Salt Lake City, Utah — May 26, 2009 — TreeHouse Interactive™ (, the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, announced today that it is making available new social media integration for its demand generation solution, Marketing View. The new functionality, called Talk It Up™, enables customers to capture fresh interest beyond their existing databases and create opportunities for both future targeting and nurturing campaigns.

Talk It Up™ features include the ability to share any email promotion or landing page via Facebook™, Twitter™, MySpace™, LinkedIn™ and other social media. To share the link to the landing page or online version of email, users simply add a token to the form or email via a mouse click.

Combining social media with promotional email and campaign landing pages can provide a significant boost to marketing efforts, said TreeHouse Interactive CEO, Erich Flynn. But it's more than just spreading your message to a wider audience. It's about scaling and leveraging the inbound marketing strengths of social media and using it to directly power a demand generation engine.

In addition to Talk It Up™, TreeHouse has added Instant Polling™. While the company has been a leader in traditional survey/landing page technology, polling has been a hotly requested feature by Marketing View customers. From within Marketing View, users can now quickly create their own polls and add them to any Web page. Common poll question formats such as radio buttons, checkboxes and drop-down boxes are all supported. Results are displayed instantly.

These enhancements to Marketing View are part of a host of new features that come on the heels of industry-leading campaign ROI functionality announced in March. We're aggressively ramping up the feature set in Marketing View, said Flynn. After analyzing competitive feature sets late last year we realized we had significant opportunities in several areas that would allow us to leap ahead. This new release is a result of our strategy. Our customers—from startups to Global 1000 companies—have come to expect innovative and integrated solutions that deliver high business value. We plan on continuing in that tradition at a rapid pace.

Other upgrades to Marketing View include one-click creation of online versions of email, improved forward-to-a-friend technology for email and forms, as well as email and direct mail promotion authentication. The new release is generally available today.

For more information on TreeHouse Interactive's Talk It Up™, Instant Polling™ or other new features, visit MarketingView.

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