TreeHouse Interactive and Ventana New Media Partner to Power Up Content Marketing
For Immediate Release
New Content Marketing Partnership Automates and Expands Content Syndication While Providing Extensive Behavioral Data For Targeting
Salt Lake City, Utah — December 13, 2011 — TreeHouse Interactive™ (www.treehousei.com), the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, today announced its partnership with integrated content marketing firm Ventana New Media. The partnership combines unique content marketing syndication capabilities of the Ventana New Media Engine while tapping into TreeHouse's Marketing View marketing automation system features that include lead nurturing, content marketing library, Conversion Intelligence™ and Reveal™ Web Analytics functionality. The combination gives marketers the ability to drive explosive demand generation through content they produce and more effectively target and nurture leads as they move through the buying cycle.
Ventana's New Media Engine greatly expands the amount of outlets for company content while reducing the time and effort necessary to reach those outlets. New media syndication channels include:
- Social news communities
- Social bookmarking websites
- Viral communications websites
- Social journalism websites
- Online audio/video and image sharing communities
- Targeted blogs
The combined offering is part software and part service that puts generated content in the hands of vertical-specific buyers. Parties interested in content syndicated via the Ventana New Media Engine are directed to resources hosted by TreeHouse Interactive's Marketing View™ marketing automation system. Individual and company level download behavior is tracked and can be used to score leads, automate nurturing, customize follow-up communication and ultimately generate more qualified leads from content marketing efforts. Marketing View also tracks which syndication outlets are converting and gives extensive reporting on aggregate download behavior. In addition, users can purchase contacts from interested companies through Data.com.
This is another first attributed to TreeHouseâ€”marrying these revolutionary capabilities in content syndication with cutting edge marketing automation, said Erich Flynn, CEO, TreeHouse Interactive.
We can significantly ramp up the exposure of content, track how people are interacting with it and then target those people with nurturing programs that lead to revenue.
Ventana New Media CEO, Joe Austin, also points out that this partnership can have a cumulative effect in demand generation beyond its immediate impact.
What we've seen in syndicating content through the Ventana New Media Engine is that it can have longer term marketing implications. While the content is virally distributed for exponentially greater visibility, it often leads to higher Search Engine Result Positions (SERPs). This translates into exposure that expands corporate presence and increases awareness among prospects, customers, partners and other key audiences.
About Ventana New Media
Ventana New Media is the leader in integrated content marketing distribution for accelerated brand authority, lead generation and viral community building. The company's patent-pending New Media Engine (NME) is a powerful platform for SEO-powered content distribution across influential new media sites that simultaneously increases online brand presence and radically improves search engine rankings, lead generation and social community building. Ventana New Media gives enterprises a strategic message delivery solution that distributes content across a multitude of new media sites and harnesses the myriad of social networks, news communities, blogs, microsites and audio/video distributors. This allows organizations to rapidly expand corporate presence and increase awareness among prospects, customers and partners for long-term success and business value. For more information visit Ventana New Media at www.ventananewmedia.com.