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TreeHouse Interactive Announces Integration of Reseller View Partner Relationship Management with Oracle CRM On Demand

For Immediate Release

See How Customers such as Rackable Systems Can Deliver Enterprise-class PRM to Support Partner Networks Seamlessly With CRM On Demand at Oracle OpenWorld in the Oracle Solutions Pavilion SP-21, Booth #1902

Oracle OpenWorld — San Francisco, California — September 22, 2008 — TreeHouse Interactive™ (, the technology leader in SaaS-based partner relationship management (PRM), channel sales force automation (CSFA™) and marketing automation platform (MAP) solutions, today announced the integration of its Reseller View™ PRM product with Oracle CRM On Demand. This new integration will allow Oracle CRM On Demand customers to deliver industry leading, enterprise class, feature rich partner portals to their partner networks enabling them to better sell, service and support a company's products. The combination of the two products will allow for a seamless experience between partners visiting a company's portal and the sales teams who manage those partner relationships in CRM On Demand.

Rackable Systems, a leading provider of Eco-Logical™ servers and storage for large-scale data center deployments, is one of the first customers to benefit from the partnership. With the integration of TreeHouse Reseller View PRM and Oracle CRM On Demand, we want to seamlessly integrate our world class partner network with our sales teams to drive business, said Dominic Martinelli CIO of Rackable Systems. In the Reseller View portal, the partners will have access to deals, leads and all the other information they need to grow their business with us. Through the integration with CRM On Demand, our sales teams will have the ability to manage their relationships with the partner base. It's a true win/win.

TreeHouse Reseller View PRM is delivered via a Software As A Service (SaaS) model. The web based portals are highly customized and feature TreeHouse Interactive's exclusive multi-tiered architecture which allows for different navigation, features and content to be delivered to different levels of partners such as silver, gold or platinum. The most complete PRM solution available, Reseller View also provides automated application management, deal registration, lead distribution, contract management, MDF/coop management, special pricing approvals comprehensive reporting functionality, portal analytics, international character support, training and certification modules, FAQ module, where to buy/dealer locator, and marketing automation/communication all in one tool.

We are very excited to announce the integration of Reseller View PRM with Oracle's CRM On Demand, said Erich Flynn, CEO, TreeHouse Interactive. This will allow On Demand customers to deliver world class partner portals to their partner networks, benefit from the automation and information that PRM provides, while leveraging their CRM infrastructure investment in Oracle CRM On Demand. Rackable's implementation of the combined products is proof that, in order to increase channel revenue, companies must improve the integration between their internal processes and their partner networks globally.

TreeHouse will demonstrate the integration of Reseller View PRM and Oracle CRM On Demand in the Solutions Pavilion SP-21, booth #1902 at Oracle OpenWorld 2008, September 21-25 at Moscone Center in San Francisco.

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