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TreeHouse Interactive Announces Marketing View™ Integration with Oracle® CRM On Demand

For Immediate Release

Demand Generation/Marketing Automation System Now Available as Integrated Solution for Oracle CRM On Demand Users

Salt Lake City, Utah — March 9, 2010 — TreeHouse Interactive™ (, the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, today announced that Marketing View, the company's demand generation solution, now integrates with Oracle® CRM On Demand. This integration allows customers to pass qualified leads into Oracle CRM On Demand and generate ROI reporting by campaign as sales leads evolve into viable opportunities and closed deals.

This integration gives Oracle CRM On Demand customers access to leading demand generation and marketing automation capabilities that leverage the strength of their Oracle system. Joint customers will be able to better manage leads and campaigns, as well as gain insight into program ROI. This new integration enables ANY size marketing team—without the aid of an IT staff—to launch sophisticated marketing on their own, tightly integrate it with Oracle CRM On Demand and get ROI reporting regardless of the sales model they use (B2B, B2C, or channel).

With the Oracle CRM On Demand integration, qualified leads are delivered through Marketing View landing pages, registration forms, Web contact forms and microsites as a result of related Marketing View email campaigns or social media efforts. Based on an agreed upon lead definition between sales and marketing, qualified prospects are then passed to Oracle CRM On Demand. Advanced logic can be applied to determine which answers or set of answers constitute a qualified lead. The lead information is then mapped to standard Oracle CRM On Demand fields. The integration is easy to set up and users can specify to what fields in Oracle CRM On Demand lead information is sent.

Marketing View will provide salespeople working in Oracle CRM On Demand a more detailed marketing history for every lead than was available before. Sales teams will be able to see any campaign, email or automated nurturing activity a lead has received and be able to see behaviors like email opens, form submissions, webinar registrations, trade shows attended, documents downloaded or links clicked before they pick up the phone. Sales personnel can even view actual emails sent to leads or contacts directly from within Oracle CRM On Demand.

Having TreeHouse's Marketing View demand generation system integrated with our Oracle CRM On Demand system has been extremely beneficial, said George Skaff, chief marketing officer at SGI. We can generate leads, immediately qualify or nurture them, then pass them to our salespeople or partners in real time. The integration also gives our marketing team adequate ROI reporting on each campaign regardless of the lead source.

Key Integration Points

  • Lead qualification based on advanced logic and real interaction with campaigns
  • Lead scoring
  • Lead nurturing
  • Easy mapping of captured lead information to Oracle CRM On Demand fields
  • Real-time distribution of leads from Marketing View to Oracle CRM On Demand
  • Automatic campaign tagging for leads that are passed to Oracle CRM On Demand
  • The most sophisticated landing page, microsite, and form builder available
  • Extended Marketing View contact history available on every lead, including behavioral tracking
  • Leading social media integration
  • ROI reporting for each campaign regardless of sales model

Integration with Oracle CRM On Demand demonstrates TreeHouse Interactive's continuing commitment to partner with the top SaaS CRM systems worldwide, said Erich Flynn, CEO of TreeHouse Interactive.

The Marketing View demand generation system with Oracle® CRM On Demand integration is generally available today. For more information on Marketing View, visit

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