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TreeHouse Interactive Announces New Reseller View Partner Relationship Management (PRM) AppExchange Marketing Solutions for Salesforce Communities Users

For Immediate Release

TreeHouse Extends Enterprise-class PRM Lead Generation and Automated Marketing Features to Salesforce Communities with Partner Marketplace and Automated Co-branded Collateral Communities Edition Applications

Salt Lake City, Utah — October 9, 2014 — TreeHouse Interactive™ (www.treehousei.com), the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, today announced two new AppExchange PRM Marketing applications specifically designed to integrate with Salesforce Communities™. The new partner marketing applications delivered by TreeHouse Interactive's Reseller View PRM technology will provide Salesforce Communities users marketing capabilities to drive greater sales and partner satisfaction. They are expected to be available in the first quarter of 2015.

Partner Marketplace Communities Edition
  • Gives companies an extremely advanced partner locator or partner directory branded to their exact specifications, including URLs that allow end users and prospects access to a multitude of criteria such as certifications, geography, an interactive map, and key words to target the right partner for them.
  • Gives partners the ability to use multimedia, and even customer reviews, to promote their company and add-on solutions to end users.

Co-branded Collateral Communities Edition
  • Provides partners an on-demand and automated way to create professional co-branded collateral such as data sheets, case studies, white papers, direct mail, web banners and more.
  • Provides manufacturers with consistent treatment of their brands in the field, and the means to help partners create their own demand.

TreeHouse will feature the new Salesforce Communities Marketing solutions at the Dreamforce Cloud Expo in San Francisco, California, October 13-16 at booth #N1008.

Suppliers who reach out to partners by offering features that better help them promote and market their products and more effectively execute programs, increase mutual sales and, ultimately, partner loyalty, said Stephanie Sissler, research director of SiriusDecisions and channel expert. Extending this technology to Salesforce Communities users can help suppliers give needed support in an efficient manner that delivers results.

The two new solutions extend functionality only previously available in the company's Reseller View application, which is the only PRM solution on the Salesforce AppExchange. It enables companies to build world-class partner programs and implement best practices that decrease the time and costs required to manage partner networks, while enabling partners to maximize revenue. Reseller View integrates partner networks into the Salesforce CRM environment, enabling sales teams to better manage partner marketing efforts and sales performance. The application provides partners with an enterprise-class web application that includes all the tools partners need to market, sell and support a company's solutions.

With modules like automated partner onboarding, deal registration, lead distribution, MDF/co-op management, Secure Search, Single-sign on (SSO), automated training and certification, partner marketing enablement, Service Cloud integration and more, Reseller View is the most comprehensive PRM solution available. Its out-of-the-box Salesforce CRM integration makes it ideal for bringing partner networks into the Salesforce ecosystem.

National Instruments, a $1.2B global leader in the market for automated test and measurement products, uses Reseller View PRM and the Partner Marketplace to increase partner revenue: As a result of the self-management capabilities and flexibility within Reseller View, National Instruments end users and Alliance Partners now have a much better experience, said Kathryn Ary, senior marketing communication manager for the Alliance Partner Network. The have-partner-contact-me form is one of the top benefits of the directory - leads to partners have doubled in 2014 with just this one capability.

SungardAS to Share TreeHouse Reseller View PRM Implementation Success Story at Dreamforce
Sungard Availability Services, a TreeHouse customer and information technology services provider, will discuss its PRM implementation at the Dreamforce session Sungard AS PRM Case Study: Implementing PRM in a Salesforce & F1000 Environment on Wednesday, October 15 at 11:30am at the San Francisco Marriott Marquis. The $1B+ enterprise will highlight how it is using Reseller View PRM to improve partner satisfaction and support its revenue growth goals. The first 50 session attendees will receive a free pair of Oakley sunglasses ($120 retail) when the session concludes.

Additional information is available by contacting TreeHouse Interactive or 801.576.8428. To learn more about Reseller View partner relationship management, see Reseller View resources.

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