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TreeHouse Interactive Announces Partner Relationship Management (PRM) on Salesforce.Com's Appexchange, The World's Most Popular Marketplace for Business Apps

For Immediate Release

Hostway, Leading Hosting Provider, to Use New Reseller View™ AppExchange App for PRM

Salt Lake City, Utah — January 24, 2012 — TreeHouse Interactive™ (, the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, today announced the release of Reseller View™ PRM on's AppExchange, designed for Salesforce Sales Cloud users. The new application puts enterprise-class partner management within reach of companies starting a new partner program, and those who are building out more robust partner networks to sell, service and support their solutions. Built on,'s enterprise cloud computing platform for building employee-facing social apps, Reseller View PRM is immediately available for test drive and deployment on AppExchange.

TreeHouse Interactive's Reseller View PRM is a complete partner management system available to those using the Salesforce Sales Cloud Professional Edition. PRM capabilities and the complete Reseller View PRM system from TreeHouse Interactive have, until now, been available in the enterprise and above editions of the Salesforce Sales Cloud only. Reseller View ties a fully customized partner portal with functionality such as deal registration, lead distribution, training and certification, dealer locator and more. Leads can be passed on to partners, and partners can submit deals for approval. Data flows seamlessly in real-time between the Sales Cloud Professional Edition and the Reseller View PRM portal.

Leading hosting provider Hostway is the first company to deploy Reseller View–launching its well-received partner program in early October. When we set out to launch our partner program, we knew we wanted to build it on top of the Salesforce Sales Cloud we already had in place, yet really offer something special and unique to partners, said Russell Griffin, Director, Channel Programs, Hostway. In addition to having a fully-customized, enterprise-class, password protected web application, and key features like a partner locator and deal registration, TreeHouse Interactive's Reseller View had the deep, custom capabilities we wanted to power our partner program. Working with TreeHouse to help get our new partner program up and running has been the right choice.

TreeHouse Interactive is committed to creating the best PRM system available for organizations that use channel sales to drive revenue, said Erich Flynn, CEO, TreeHouse Interactive. Integrating the channel with a company's CRM system is a critical part of that commitment. Making the Reseller View Aloha app available to Salesforce Sales Cloud Professional Edition users represents our continued commitment to the Salesforce CRM platform, and provides enterprise-class PRM to companies.

Reseller View for Salesforce Sales Cloud Professional Edition is available now. To see a demonstration, contact TreeHouse Interactive at 801.576.8428, or visit

To learn more about partner relationship management and Reseller View, see Reseller View resources.

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About the Platform and Appexchange is the trusted social enterprise platform for building and running any employee app in the cloud. powers the Salesforce CRM apps, the more than 200,000 custom apps used by customers such as Japan Post, Kaiser Permanente, KONE, and Sprint Nextel and the more than 1,300 ISV apps built by partners such as BMC, and Fujitsu.

Enterprise apps built on the platform can be easily distributed and marketed through the AppExchange

The social enterprise platform delivers the most trusted and comprehensive cloud technologies for social, mobile and open apps. It includes, the cloud platform for employee apps, Heroku, the cloud platform for customer apps and, the cloud database to integrate the social enterprise.

Salesforce, Dreamforce,, Heroku, AppExchange, and others are trademarks of, inc.

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