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TreeHouse Interactive Announces Webinar Dates and Topics for Marketing, Sales and Channel Professionals

For Immediate Release

Webinar Series to Tackle Tough Business Questions and Give Practical Advice

Salt Lake City, Utah — April 22, 2010 — TreeHouse Interactive™ (, the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, today announced new dates and topics for their highly successful webinar series. The series focuses on giving practical information and advice to professionals across marketing, sales and channel departments and includes expert guest speakers.

TreeHouse customers Dot Hill, a provider of world-class storage solutions and software for OEM, and SGI, a global leader in HPC and data center solutions, were recently honored by leading channel authority Everything Channel as two of North America's top information technology (IT) vendors for providing high-quality channel partner programs. Everything Channel's 16th annual Partner Program Guide acknowledged the strength of the companies' partner-specific programs and commitment to their partner-centric sales model. Additionally, Dot Hill and SGI partner offerings were each recognized with a Five-Star rating, representative of an exceptional program.

There are three upcoming webinars, Setting Up Partner Lead Programs on April 28th, "Creating Effective Incentive Programs" on May 20th and Bridging the Gap Between Sales and Marketing on June 24th . All are open for registration and expected to fill up quickly.

Heather K. Margolis from Channel Maven Consulting, a favorite of previous attendees, will return to the series in the May 20th webinar. Her incentive programs event draws from channel experience at companies like Dell, EqualLogic and EMC, as well as a myriad of top tier consulting clients. It is designed to show companies how to put the right types of incentives in place to drive desired behaviors.

David Lovelace and Penny Carroll from Harland-Clarke, a leading provider of integrated payment solutions, marketing services, technology solutions and security services will speak on the importance of aligning sales and marketing objectives and offer some suggestions as to how to make that alignment happen.

Erich Flynn will speak on how to successfully implement lead distribution programs for partner networks. Erich is the CEO of TreeHouse Interactive. Formerly, he held sales and marketing positions at top companies like Iomega, Fujitsu, and Quantum. At TreeHouse, he has helped launch over 100 partner programs worldwide. Flynn has a perspective that is unmatched in the industry and is also a returning speaker.

  • Setting Up Partner Lead Programs, 4/18
  • Creating Effective Incentive Programs, 5/20
  • Bridging the Gap Between Sales and Marketing, 6/24

We saw a real gap in the information available to business professionals to help make informed decisions around business processes and the technology that powers them, said Erich Flynn, CEO, TreeHouse Interactive. There is a lot of ethereal slideware out there. What we've tried to do with this series is provide strategic direction with practical How To information, all from key experts who have successfully faced the same issues that today's channel, sales and marketing executives are facing.

Recent webinars from the series are also available for download. They include, Keys to Successful Deal Registration Programs and Infusing Telesales into Demand Generation. All webinars from the series prior to January are archived and also available.

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