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TreeHouse Interactive Introduces New Content Marketing Webinar Series Featuring Industry Experts From Content Marketing Institute, Siriusdecisions, and Raab Associates

For Immediate Release

Content Marketing Mechanics Kicks off with Webinar on Best Practices for Implementing Content Marketing Measurement

Salt Lake City, Utah — July 24, 2014 — TreeHouse Interactive™ (, the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, today introduced a new webinar series, Content Marketing Mechanics. The series features leading analysts and experts in the content marketing field who will discuss best practices for building content marketing campaigns that yield maximum results.

Today's marketers are increasingly recognizing the importance of content marketing, and the vast majority - 93 percent - of companies do some form of content marketing. But only 44 percent of those actually have a documented content marketing strategy in place. TreeHouse's free webinar series will examine the mechanics of:

  • Developing a content marketing strategy
  • Assisting partners with their content strategies
  • Implementing a content marketing measurement program
  • How to integrate marketing automation and content marketing

The Content Marketing Mechanics series begins on July 31 with Operationalize Your Content Marketing Strategy with the Right Tools, featuring Robert Rose, Chief Strategist for the Content Marketing Institute. Rose will reveal the tools and processes that help effectively implement and deliver a successful content marketing measurement program.

Content marketing represents a new frontier in marketing automation, and yet many marketers are still grappling with how to operationalize it in a way that delivers the best results, said Erich Flynn, CEO, TreeHouse Interactive. Interaction with prospective buyers through the delivery of meaningful content, at the right time in the buying cycle, is key to nurturing and ultimately converting prospects into sales. Our Content Marketing Mechanics webinar series will offer marketers tools and actionable advice they can immediately implement to start reaping the rewards of content marketing, through proper planning, execution and measurement.

Webinar Schedule

  • Operationalize Your Content Marketing Strategy with the Right Tools
    Presenter: Robert Rose, Content Marketing Institute
    July 31 at 1 p.m. Eastern
  • The Partner Experience: Creating the Right Content and Adopting the Right Technology to Deliver It
    Presenter: Stephanie Sissler, SiriusDecisions
    August 7 at 1 p.m. Eastern
  • Content Marketing & Marketing Automation: Getting the Most Value from Your B2B Content Marketing Program
    Presenter: David Raab, Raab Associates
    August 14 at 1 p.m. Eastern

Webinar Descriptions

July 31: Operationalize Your Content Marketing Strategy with the Right Tools
Are you one of the 44 percent of marketers today who have a content marketing strategy in place? Fantastic. Now what? How do you operationalize your content marketing strategy to effectively build it out and execute on it? What kind of measurement and goal setting do you employ to help you show results?

Robert Rose, Chief Strategist at the Content Marketing Institute, will reveal the tools and processes that help effectively implement and deliver a successful content marketing measurement program. Learn why identifying core goals, and mapping your story correctly is essential for maximizing the results of any content marketing program. The webinar will also demonstrate how employing a marketing automation solution with an integrated content marketing manager provides the ability to nurture leads based on content downloads, enabling marketers to take their content marketing results to new heights.

About Robert Rose, Content Marketing Institute
Robert Rose is the Chief Strategist for the Content Marketing Institute, and leads the client advisory, education and technology practices for the organization. As a recognized expert in content marketing strategy, digital media and the social Web, Robert has helped large companies such as AT&T, KPMG, PTC, Petco and Nissan tell their stories more effectively through the Web. An early Internet pioneer, Robert has more than 20 years of experience, and a track record of helping brands and businesses develop successful Web and content marketing strategies. He is co-author of Managing Content Marketing, recognized as the owner's manual for deploying a content marketing process, and a featured writer and speaker at technology and marketing events around the world.

August 7: The Partner Experience - Creating the Right Content and Adopting the Right Technology to Deliver It

Partner portal content is a critical business asset worthy of organizational focus and investment. When channel organizations are in the process of creating a new partner portal or improving an existing one, the majority focus on the design and functionality of the site. While these elements are important, information and tools (the content) are what enhance partner portal engagement. This webinar, featuring Stephanie Sissler, research director for SiriusDecisions, will present key insights and proven approaches used by leading organizations to drive business results by providing partner portal content, and the technology to deliver it, that is relevant, engaging, and easily found by the user.

About Stephanie Sissler, SiriusDecisions
Stephanie Sissler has more than 25 years of experience working for and with resellers, solution providers, two-tier distributors and manufacturers of high-tech products and services. She has expertise in all aspects of channel strategy, development and management, including building go-to-market strategies, partner program design, partner and channel account manager enablement, and designing and executing sales growth tactics. Prior to joining SiriusDecisions, Stephanie spent 14 years at Siemens Enterprise Communications, most recently as VP of global channel marketing and operations. She has also served as director of VAR sales at Fujitsu PC, VP of sales and marketing at Intelligent Electronics (a two-tier distributor now owned by Ingram Micro), and regional channel manager with Novell. These diverse career experiences have inspired a passion for all things channel-related and given her acute insight into the workings of reseller organizations and a comprehensive understanding of how to build business value that leads to growth and increased profitability through channel partners.

August 14: Content Marketing & Marketing Automation - Getting the Most Value from Your B2B Content Marketing Program

Many marketers are realizing significant results when effectively delivering content to prospects during the early stages of the purchase process. But, where do you start? What options are available? What features should you look for? These are all questions that will be answered by Marketing Automation Platform (MAP) expert and industry analyst, David Raab. Raab will outline key content marketing program requirements and highlight what to look for in content marketing solution offerings, as well as discuss different approaches to consider when automating a content marketing program.

About David Raab, Raab Associates
Principal David Raab has more than 30 years experience as a marketer, consultant, author and analyst. He has consulted with major firms in financial services, health care, telecommunications, publishing, consumer goods, technology and other industries. David has written hundreds of articles on marketing issues and addressed audiences in North America, Europe, Asia and Australia. He is author of the annual VEST report, which compares leading marketing automation platforms (MAP) and Guide to Customer Data Platforms.

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To learn more about Reseller View partner relationship management, see Reseller View resources. To learn more about Marketing View marketing automation see Marketing View resources.

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