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TreeHouse Interactive Introduces New Series of Webinars for Increasing Sales, Marketing and Channel Effectiveness

For Immediate Release

Companies Can Now Integrate their Worldwide Partner Networks into Salesforce CRM with an Enterprise-class Web Application and Feature Set that Improves Partner Sales, Service and Customer Support

Salt Lake City, Utah — March 22, 2011 — TreeHouse Interactive™ (, the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, today announced the dates for its next series of webinars and participating industry experts. The series focuses on sharing practical information and advice to professionals across marketing, sales and channel departments to enhance their programs and support revenue goals.

The four upcoming webinars include

  • March 29, 11amMT: Top Secrets for Engaging Decision Makers, Brandt Page, CEO, Launch Sales and Marketing
  • April 7, 11amMT: The Partner Pyramid, The Essential Building Blocks of Successful Partner Programs Erich Flynn, CEO, TreeHouse Interactive
  • April 21, 11amMT: Partner to Partner Networking to Enhance Channel Success, Heather K. Margolis, President and Founder, Channel Maven Consulting
  • May 5, 11amMT: Harnessing New Media and Content Syndication for Competitive Advantage, Joe Austin, Ventana Public Relations

Top Secrets for Engaging Decision Makers – B2B Sales Tactics
Brandt Page is the founder and CEO of Launch Leads, an extremely fast-growing B2B lead generation, lead qualification, and appointment setting company that specializes in building sales pipelines. His presentation will discuss five key tactics that help sales people master the process of initiating contact and establishing a relationship with decision makers. Attendees will learn how to identify true decision makers, work with gatekeepers, turn 30-seconds into 3 minutes on the phone with decision makers, what "no" really means, and how to avoid the biggest mistake sales people make.

The Partner Pyramid – The Essential Building Blocks of Successful Partner Programs
Erich Flynn, CEO of TreeHouse Interactive, will cover the key building blocks of creating and maintaining a successful partner program. In this session, he will unveil the Partner Pyramid for decreasing costs and increasing sales. The model is based on managing the foundational aspects of a partner program in an efficient, automated manner so that channel executives can focus on the higher-value, strategic elements of deepening partner relationships. Flynn is a former sales and marketing executive for companies that include Iomega, Fujitsu and Quantum. He and his teams have created partner programs for hundreds of companies and tens of thousands of partners worldwide.

Partner to Partner Networking to Enhance Channel Success
As technologies evolve and the number and variety of offerings increase exponentially, solution providers are still challenged to be their customers' "one-stop-shop" and trusted adviser. Solution providers have begun partnering with each other to bolster their knowledge and service levels. So how can vendors better enable partner-to-partner networking? Heather Margolis, president of Channel Maven Consulting, explains how companies can facilitate better partner-to-partner networking by:

  • Connecting partners with each other
  • Providing a platform to allow partners to communicate and support each other
  • Recognizing partner successes and sharing case studies

Channel Maven Consulting provides strategic channel and marketing consulting to IT channel organizations of all sizes. Margolis has led channel programs for companies such as EMC, EqualLogic, and Dell. Follow her on Twitter@HeatherMargolis.

Harnessing New Media and Content Syndication for Business Value
Today's dynamic information exchange is exploding with new channels of social interaction and fast-moving content across the Web. The opportunities for expanding Web presence, increasing SEO rankings, and lead generation through new and social media channels are endless - and mind boggling. Joe Austin, CEO of Ventana New Media, will discuss a strategy for mastering the myriad of social networks, news communities, blogs, microsites, audio/video distributors and more, for greater business value. Ventana establishes new media programs that help companies outshine the competition, create lead generation platforms, and boost organic search rankings for greater Web visibility and URL authority.

We're pleased to continue our webinar series with educational content that helps companies increase the value of their sales and marketing efforts, said Erich Flynn, CEO, TreeHouse Interactive. As with all our webinars, we're committed to providing attendees real-world examples and actionable advice that they can apply to their activities immediately. The presenters we've selected to partner with in sales, marketing and channel management have faced the same challenges as our attendees and offer knowledgeable strategies for dealing with those challenges. We look forward to sharing their insights with our attendees.

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