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TreeHouse Interactive Makes Recorded Webinar on Advances in Partner Relationship Management (PRM) Available Via Download

For Immediate Release

Webinar Featuring Independent Analyst Tim Harmon Discusses Today's PRM Technology and How Expensive, Proprietary Systems Are No Longer the Only Viable Option

Salt Lake City, Utah — December 20, 2013 — TreeHouse Interactive™ (, the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions has made a free webinar titled Commercial Partner Relationship Management Software: New Advances, New Maturity available for download on its web site. The webinar features Tim Harmon, principal analyst with Forrester Research, Inc., a leading expert in sales enablement. The webinar is part of the TreeHouse Interactive Fall Webinar Series designed to help marketing and channel professionals increase their sales, marketing and channel partner effectiveness.

Channel-oriented technology vendors and other business-to-business (B2B) companies have had the need for partner relationship management software systems to manage their critical, rapidly growing channel ecosystems since the 1980s and before. But commercial PRM software functionality failed to keep pace with vendors' partner programs and process requirements. As a result, most B2B vendors were forced to resort to building their own PRM systems, until now.

Harmon's webinar explains how today's commercial PRM software solutions have caught up with the needs of channel professionals and are based on modern technology architectures that readily facilitate integration, customization, and extensibility. Expensive, proprietary PRM systems are no longer the only viable option. Today's advanced commercial PRM technology delivers the advanced features needed to successfully support even the most sophisticated partner ecosystem. Moreover, it is innovating at a rate at which private companies cannot keep pace.

With extensive knowledge of this area, Tim shares valuable insights on the evolution of PRM technology and the growing opportunities companies have to nurture partner relationships in a more efficient, economical manner, said Erich Flynn, CEO, TreeHouse Interactive. We're happy to share his recent webinar to help channel managers and anyone who wants to improve their channel programs, gain a better understanding of what today's PRM technology can truly deliver, and actionable steps for growing their partner programs for business success.

Watch the recorded webinar, Commercial Partner Relationship Management Software: New Advances, New Maturity Guest Speaker: Tim Harmon, Principal Analyst, Sales Enablement, Forrester Research, Inc.

About Tim Harmon
Harmon serves Sales Enablement Professionals in developing go-to-market channels via the application of best practices, business plans, metrics, tools, resources, relationships, and competitive intelligence. His research focuses on the impact of cloud computing and digital marketing on demand chain business models. Harmon is a leading expert on business applications software (enterprise resource planning, business intelligence, marketing automation, and social project/collaboration management) and networking and hardware technologies.

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