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TreeHouse Interactive Partner Relationship Management (PRM) Gains Momentum as Organizations Strive to Increase Sales Volume and Revenue

For Immediate Release

Rapid PRM Customer Growth Across Industries Demonstrates Market Need for Improved Partner Management to Scale Business

Salt Lake City, Utah — June 26, 2013 — TreeHouse Interactive™ (, the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, today announced its Reseller View PRM offering is gaining momentum in multiple industries, including data storage and management, supply chain solutions and financial services. Organizations are increasingly recognizing that better partner relationship management is key to sales growth. TreeHouse Reseller View PRM delivers the highest level of partner automation, portal customization and partner marketing enablement, which facilitates greater partner success.

New TreeHouse customers include cloud computing leader Rackspace and security solutions company Entrust. TreeHouse PRM systems have also been recently launched for eBay-owned eCommerce leader Magento, cloud-based supply chain solution company SPS Commerce and several data storage and management companies including Cleversafe, Mellanox and WHIPTAIL.

While we have always been strong in the data storage and management space, we've seen a real shift in not only the industries applying our partner management technology, but the speed at which potential clients are implementing PRM, said Erich Flynn, CEO, TreeHouse Interactive. Reseller View PRM is the most comprehensive PRM system available. Having a full-featured channel program drives better partner engagement and management. It's essential for our clients' success.

Flynn cites many motivators for clients implementing Reseller View PRM, including full customizability of a partner portal to match client branding and partner workflows, tiered program content/features/benefits delivered by partner level, automated onboarding and contract management, and more. He also points to the CRM compatibility of Reseller View PRM across major CRM vendors Salesforce, Oracle and Microsoft, making Reseller View PRM not only the most comprehensive, but also the most CRM-compatible PRM system available.

TreeHouse has delivered an excellent partner management product and has matched it with an exceptional level of customer service. This implementation allows us to share timely information and insights to our partner ecosystem, providing them with additional tools to help foster their growth in the marketplace, said Ryan Thompson, Head of Partnerships for Magento.

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