TreeHouse Interactive Recognized as a Strong Performer for its Partner Relationship Management (PRM) Platform Reseller View™
For Immediate Release
Leading Independent Research Firm Cites TreeHouse Interactive's Out-of-the-Box Integration with Major CRM Systems
Salt Lake City, Utah — January 16, 2014 — TreeHouse Interactive™ (www.treehousei.com), the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, today announced that it was identified as a Strong Performer in Forrester Research, Inc.'s The Forrester Wave™: Partner Relationship Management (PRM) Platforms, Q4 2013 report. As a Strong Performer, TreeHouse Interactive's Reseller View PRM was recognized among vendors whose
PRM products harbor more native functionality (requiring less customization), superior user interfaces and usability, and greater emphasis on back-office channel operations. In addition, the report states that Reseller View PRM is best suited for organizations desiring a rich PRM experience in one of the major CRM platforms.
Forrester evaluated the strengths and weaknesses of top PRM platform vendors and scores were based on 40 criteria grouped into three high-level categories of: current offering, strategy, and market presence.
The report highlights that
TreeHouse Interactive Reseller View sports high integration with salesforce.com's CRM, noting that because some aspects of PRM are so tightly tied to CRM, some manufacturers prefer their PRM and CRM functionality to be combined in a single user interface.
TreeHouse Interactive has taken a unique approach in that it can embed much of its PRM functionality in a major CRM solution like Salesforce.com. Indeed, TreeHouse Interactive's Reseller View product is the only PRM solution that is AppExchange-certified. TreeHouse Interactive also offers out-of-the-box integration with Microsoft Dynamics CRM and Oracle CRM On Demand.
Legacy PRM systems that were cobbled together many years ago are
running out of gas, as Forrester points out, to keep pace with the demands placed on PRM by today's more complex partner ecosystems and more scrutinous partners. Modern PRM platform products have advanced to the point of being able to handle much of that complexity and adapt to the rate of change.
Published in November 2013, the PRM Wave comes at a time when TreeHouse Interactive is experiencing significant growth in its customer base and volume of partners who engage with TreeHouse customers through their partner portals and Reseller View PRM. The solution's revenue increased by 75 percent last year and today supports nearly 100,000 partners worldwide. The company expects that the number of partners supported will double over the next 12-18 months.
TreeHouse has worked hard to offer the most complete PRM solution available in the market. We also realized early on that integrations with the leading CRM companies would be critical to bringing partner communities into the enterprise ecosystem. It is nice be recognized as a strong performer in this market via a report as prestigious as the Forrester Wave. said Erich Flynn, CEO, TreeHouse Interactive.
The Forrester report is available to subscribers and for purchase at Forrester Wave: Partner Relationship Management (PRM) Platforms, Q4 2013.
About TreeHouse Reseller View PRM
With a fully customized, enterprise-class web application that provides all the tools that partners need to sell, service, market and support businesses, Reseller View is the most complete PRM available. It is also the most compatible integrating with Microsoft, Oracle and Salesforce out of the box. It is the only PRM approved on the Salesforce (CRM) AppExchange and is available on the Microsoft (MSFT) Dynamics Marketplace and Oracle (ORCL) Partner Network.
To learn more about Reseller View partner relationship management, see Reseller View resources. To learn more about Marketing View marketing automation see Marketing View resources.