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TreeHouse Interactive Sees Record Number of PRM Customers Make CRN Magazine's 2013 Partner Program Guide and Achieve 5-Star Ranking

For Immediate Release

Reseller View PRM is a Key Component in Leading Successful Partner Programs

Salt Lake City, Utah — April 11, 2013 — TreeHouse Interactive™ (, the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, today announced that a record number of customers using its Reseller View PRM solution have been included in CRN Magazine's 2013 Partner Program Guide as well as earned a 5-Star Award ranking. The 5-Star Partner Program rating recognizes an elite subset of Partner Program Guide vendors who give solution providers the best partnering elements in their channel programs.

Program candidates are evaluated on partner profitability, training, support, marketing programs and resources, sales support and communication. Recognized vendors offer solution providers the best partnering elements in their channel programs. TreeHouse customers named in the guide include Asigra, Dot Hill, Hostway, Mellanox, PEER1, Quantum, SGI, Silver Peak and Syncsort.

Our channel program is strategic to our business. Our partnership with TreeHouse Interactive was instrumental to the launch of our Channel Network portal and continues to allow us to grow and maintain an award winning channel program, said Nancy Pierce, global channel program and ops manager, SGI. In the past year we have rolled out automated joint marketing programs that are part of the TreeHouse Interactive Reseller View solution. It is a robust tool that partners have responded to very well. In addition to the marketing SGI does, this tool allows our resellers to quickly communicate with customers and prospects on solutions appropriate to their businesses.

Reseller View is the most complete PRM solution available. It allows clients to choose from an unmatched set of features to build partner programs that enable them to accelerate partner sales, increase partner loyalty and reduce both the time and cost associated with partner program management by automating many of the manual processes involved.

It is the only PRM solution that seamlessly integrates worldwide partner networks into major CRM systems such as Salesforce (CRM), Oracle (ORCL) and Microsoft (MSFT) out of the box. It is also the only multi-tiered PRM solution available, allowing different types of partners to access different levels of information and benefits. The solution includes industry-leading partner marketing enablement features for automatic co-branded marketing content, full-service outbound marketing campaigns, co-branded partner mini-sites and much more.

We would like to congratulate all of our customers who have been recognized by CRN, said Erich Flynn, CEO, TreeHouse Interactive. Reseller View is a key component of many successful partner programs and, coupled with our customers' dedication to building exemplary partner networks, it's no surprise these companies have been honored. We're seeing a resurgence of interest in PRM and creating better partner experiences.

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