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TreeHouse Interactive to Exhibit at Dreamforce 2009 and Unveil Revolutionary Capabilities for Demand Generation

For Immediate Release

Leading PRM and Partner Portal Provider Introduces Advanced Document Management, Enhanced Google Analytics And Industry-First Partner Heat Map Visualization Tool

Salt Lake City, Utah — November 11, 2009 — TreeHouse Interactive™ (, the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, announced today it will showcase an enhanced version of its Marketing View demand generation product at Dreamforce 2009, November 18-20 at Moscone Center in San Francisco. New functionality in the Marketing View product gives marketing and sales teams better tools to target campaigns, capture leads and create dynamic nurturing triggers. TreeHouse will demonstrate Marketing View at booth #112.

The first demand generation system to distribute and track leads from campaign to cash, regardless of sales model or CRM system, Marketing View is available on the AppExchange site for on-demand business applications.

Marketing organizations are increasingly required to generate, qualify and distribute more leads, in less time and with fewer resources than ever before. In addition, disparate contact databases are difficult to centralize and leverage for multi-channel marketing campaigns. TreeHouse Marketing View allows enterprises to build and manage detailed databases of end users, partners and prospects and create marketing campaigns across multiple channels such as trade shows, print advertising, telesales, email and social media. Marketing View automates lead generation, qualification and distribution to sales—resulting in faster time to revenue and decreased cost per qualified lead.

We look forward to demonstrating Marketing View and the new product functionality at Dreamforce, said Erich Flynn, CEO, TreeHouse Interactive. The integration of Marketing View with lends a whole new flexibility and level of automation to lead capture and nurture that can help users more effectively capitalize on viable opportunities.

To learn more about TreeHouse Marketing View and/or schedule a demo at Dreamforce 2009, contact Denise Nelson, Ventana Public Relations: (925) 837-6277 or

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