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TreeHouse Interactive to Host Webinar Featuring Independent Analyst Tim Harmon and Advances in Partner Relationship Management (PRM)

For Immediate Release

Webinar Will Explain the Maturity of Today's PRM Technology and How Expensive, Proprietary Systems Are No Longer the Only Viable Option

Salt Lake City, Utah — October 31, 2013 — TreeHouse Interactive™ (www.treehousei.com), the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions will host a free webinar titled Commercial Partner Relationship Management Software: New Advances, New Maturity on November 7 at 1 p.m. EST. The webinar will feature Tim Harmon, principal analyst with Forrester Research, Inc., leading expert in sales enablement. The webinar is part of the TreeHouse Interactive Fall Webinar Series designed to help marketing and channel professionals increase their sales, marketing and channel partner effectiveness.

Channel-oriented technology vendors and other business-to-business (B2B) companies have had the need for partner relationship management software systems to manage their critical, rapidly growing channel ecosystems since the 1980s and before. But commercial PRM software functionality has failed to keep pace with vendors' partner programs and process requirements. As a result, most B2B vendors were forced to resort to building their own PRM systems, until now.

Harmon's webinar will explain how today's commercial PRM software solutions have caught up with the needs of channel professionals and are based on modern technology architectures that readily facilitate integration, customization, and extensibility. Expensive, proprietary PRM systems are no longer the only viable option, when today's advanced PRM technology delivers the type of innovative collaboration programs and processes needed to empower today's partner ecosystem.

Tim has an in-depth knowledge of this area, and we are extremely pleased to have him as a guest speaker in our webinar series, said Erich Flynn, CEO, TreeHouse Interactive. Attendees will gain a better understanding of what today's PRM technology can truly deliver, and actionable steps for growing their channel programs for business success.

Commercial Partner Relationship Management Software: New Advances, New Maturity
Guest Speaker: Tim Harmon, Principal Analyst, Sales Enablement,
Forrester Research, Inc.
November 7, 1 p.m. Eastern

About Tim Harmon
Harmon serves Sales Enablement Professionals in developing go-to-market channels via the application of best practices, business plans, metrics, tools, resources, relationships, and competitive intelligence. His research focuses on the impact of cloud computing and digital marketing on demand chain business models. Harmon is a leading expert on business applications software (enterprise resource planning, business intelligence, marketing automation, and social project/collaboration management) and networking and hardware technologies.

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