TreeHouse Interactive to Offer Exclusive Marketing Automation Readiness Lab and Launch New Marketing View Feature at Online Marketing Summit 2012
For Immediate Release
TreeHouse Interactive Adds Additional Functionality to Advanced Salesforce Integration for Marketing View™
Salt Lake City, Utah — January 31, 2012 — TreeHouse Interactive™ (www.treehousei.com), the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, today announced it will offer an exclusive Marketing Automation Readiness Lab at the Online Marketing Summit (OMS) 2012, February 6-9 at the Hilton San Diego Bayfront in San Diego. Interested parties may register in advance at MA Readiness Lab or at TreeHouse's booth #105 at the summit.
According to research by industry analyst firms such as Aberdeen Group and Sirius Decisions, the majority of best-in-class organizations use marketing automation, yet less than 25 percent fully utilize its potential. In this one-on-one marketing automation lab offered by TreeHouse, participants will get specific recommendations on how they can prepare for and better utilize marketing automation. They will gain a clear understanding of how to better align internal teams, make marketing processes more efficient, and create the infrastructure necessary to be successful.
We look forward to giving OMS attendees the opportunity to learn how they can improve their marketing results by leveraging the advantages of marketing automation, said Erich Flynn, CEO, TreeHouse Interactive.
Having the tools necessary to better employ marketing automation can reduce tedious manual processes and ultimately enhance an organization's bottom line.
TreeHouse will also provide demos of the new salesforce.com advanced integration functionality in its industry-leading Marketing View™ marketing automation platform. Marketing View can now integrate with the Opportunity object in Salesforce CRM, allowing for sophisticated nurturing and marketing automation using values from Opportunity object fields such as Sales Stage, Vertical Market or Product Purchased.