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TreeHouse Interactive to Present Free Webinar on Maximizing Partner Programs for Increased Channel Revenue

For Immediate Release

ViaWest Vice President of Channel Sales Sean McCaffery to Share How Best Practices and Partner Relationship Management (PRM) Technology Helps Partners Sell More Effectively

Salt Lake City, Utah — April 15, 2014 — TreeHouse Interactive™ (, the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, is pleased to present its next webinar in the series, The Channel Marketer's Toolbox. Maximize Your Partner Program for Increased Channel Revenue with Partner Relationship Management will feature Sean McCaffery, vice president of channel sales for ViaWest on April 24 at 10 a.m. PST/1 p.m. EST.

In this webinar, McCaffery will share the best practices employed to take ViaWest's Partner Connect Program to the next level, including the key business drivers that ultimately led to the decision to deploy a partner relationship management (PRM) solution. ViaWest experienced a 30 percent increase in new partners within the first six weeks of launching the PRM solution. As ViaWest continues to grow its channel program, tracking and measuring lead generation and deal registration are important components which mitigate partner conflict, while providing needed visibility into partner pipelines.

The company was able to automate nearly all of the processes associated with supporting partners and facilitating their success. As a result, ViaWest is able to make it as simple, easy and transparent as possible for its partners to resell or refer the company's services. At the same time, ViaWest has reduced the number of manual hours it used to spend on managing its partner program, while helping partners achieve greater success.

The Channel Marketer's Toolbox series is designed to deliver best practices and technology insights for building comprehensive channel programs and providing partners the necessary tools to increase their sales and effectiveness. The new series draws from channel industry experts and analysts from distinct areas of expertise.

Learning how peers are improving their programs to drive greater revenue is one of the best ways to gain valuable insights and actionable techniques for channel executives to build on what they have today, said Erich Flynn, CEO, TreeHouse Interactive. ViaWest is a great example of how PRM technology can simplify and streamline managing a channel program, while improving the partner experience. Doing so creates a win-win for both vendor and partner.

About Sean McCaffery
Sean McCaffery is Vice President of Channel Sales at ViaWest. He is responsible for driving and delivering sales and strategy for the channel partner program, which involves driving programmatic and process change in support of indirect sales models, building and implementing channel sales and marketing strategies, partner compensation, and implementation of all company channel initiatives. Prior to ViaWest, Sean was responsible for Channel Sales and Operations at Rackspace Hosting based in San Antonio, Texas, and Western Europe channel sales at Avaya Ltd based in London. In these roles, he created and drove the channel strategy for the region, built up region wide alliances with global system integrators, and established distribution strategies for scale, coverage and net new revenue. In addition to his technology experience, Sean has also earned his Master's in Business Administration from the Budapest University of Economics (Corvinus).

The Channel Marketer's Toolbox: Remaining Webinars

  • Maximize your Partner Program for Increased Channel Revenue with PRM April 24 at 1 p.m. Eastern
  • Entice Your Partners Utilizing Best Practices for Channel and Incentive Programs May 22 at 1 p.m. Eastern

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To learn more about Reseller View partner relationship management, see Reseller View resources. To learn more about Marketing View marketing automation see Marketing View resources.

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