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TreeHouse Interactive to Present Webinar on How Incentive Management Can Help Attract and Retain Channel Partners

For Immediate Release

Vice President of Engagement Marketing for Will Highlight Five Keys to Enticing Partners through Channel Incentives and Loyalty Programs

Salt Lake City, Utah — May 6, 2014 — TreeHouse Interactive™ (, the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, is pleased to present its next webinar in the series, The Channel Marketer's Toolbox. Five Keys to Enticing Your Partners will feature Deb Broderson, vice president of engagement marketing for on May 22 at 10 a.m. PST / 1 p.m. EST.

Engaging channel partners through loyalty and sales incentive programs is crucial to the success of every partner program. Channel marketers are challenged daily with the need to entice and reward their partners for desired behaviors such as training, marketing and selling their products over competitive solutions, and increasing customer satisfaction with partner services and training.

Join Deb Broderson, vice president of marketing for Perks, as she reviews best practices for creating and running effective channel loyalty and sales incentive programs. Learn about the latest technologies companies are using to manage industry-leading incentive programs and how easy it is to tailor incentive-based programs to meet business requirements.

Broderson will outline the five keys to enticing partners, using channel incentives and loyalty programs:

  1. Goals – identify what it is you want to achieve and develop a game plan
  2. Behaviors – motivate, incent, compensate and enable partners to drive good behaviors
  3. Communications – communicate often, and keep everyone in the know
  4. ROI – develop an ROI plan, and evaluate at every level
  5. Technology – recognize technology as an all-encompassing tool and integrate wisely

Companies are increasingly eager to build their channel programs and increase revenue, but attracting and retaining valuable partners is a challenge, particularly in very competitive industries, said Erich Flynn, CEO, TreeHouse Interactive. We are pleased to present a webinar that outlines best practices for enticing partners and building their loyalty to achieve long-term, tangible business benefits.

TreeHouse Interactive's webinar series, The Channel Marketer's Toolbox, is designed to deliver best practices and technology insights for building comprehensive channel programs and providing partners the necessary tools to increase their sales and effectiveness. The new series draws from channel industry experts and analysts from distinct areas of expertise.

About Deb Broderson
Deb Broderson comes to Perks with more than 20 years of diverse experience leading channel marketing, marketing operations and program management teams within the technology industry. She has provided strategic direction to Fortune 500 clients, developed and executed global, multi-channel, go-to-market strategies and created worldwide field marketing organizations. Deb has worked on both the agency and client-side of the business, providing a well-rounded perspective to client challenges.

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To learn more about Reseller View partner relationship management, see Reseller View resources. To learn more about Marketing View marketing automation see Marketing View resources.

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