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TreeHouse Interactive Webinar Series Queues Up Industry Experts to Address Marketing, Sales and Channel Professionals

For Immediate Release

Webinar Series Will Discuss Best Practices for CRM, Marketing Automation and Marketing Through Partners

Salt Lake City, Utah — July 21, 2010 — TreeHouse Interactive™ (, the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, today announced the dates for its next series of webinars and participating industry experts. The series focuses on sharing practical information and advice to professionals across marketing, sales and channel departments to enhance their programs and support revenue goals.

The three upcoming webinars include:

  • 7/29: "Marketing Through Partners"
  • 8/26: "Lead Nurturing 101"
  • 9/30: "Sales, Marketing and CRM"

All are open for registration, with the July 29 webinar on "Marketing Through Partners" quickly filling up.

Patricia Rush, president of Rush To Channel, is a returning speaker and will be the featured presenter for the "Marketing Through Partners" webinar on July 29. Rush has been a trusted industry analyst and consultant for many years and is a former channel manager for companies such as Western Digital, Maxtor and Seagate. The webinar will leverage her experience working with partners to show companies how to effectively market products through the channel.

Jep Castelein, founder of LeadSloth, is widely regarded as a marketing automation and demand generation expert. His 7-step methodology for uncovering sales opportunities and finding untapped revenue, as well as his commentary on the industry has proven invaluable to many companies and marketers. Castelein's presentation for "Lead Nurturing 101" on August 26 will show companies how to get off on the right foot to enhance their demand generation efforts.

Chris Bucholtz, Editor in Chief at Forecasting Clouds, will be the featured presenter at the "Sales, Marketing and CRM" webinar on September 30. He will draw on his extensive experience at Forecasting Clouds and as a senior editor at publications such as Inside CRM and VARBusiness Magazine to discuss how sales and marketing can work better together to close business.

  • Marketing Through Partners, 7/29
  • Lead Nurturing 101, 8/26
  • Sales, Marketing and CRM, 9/30

"We're seeing hundreds more people register for these webinars as the series matures, despite very little advertising," said Erich Flynn, CEO, TreeHouse Interactive. "I believe it's because we've tried to focus on giving attendees real, practical value that they can take away and apply to their work today. It's also due to partnering with industry experts in sales, marketing and channel management who have seen and dealt with the same problems attendees have. We look forward to hearing valuable insights from Patricia Rush and new speakers to the series, Jep Castelein and Chris Bucholtz."

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