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TreeHouse Interactive Webinar Will Highlight How National Instruments is Leveraging Partners to Generate the Next $1 Billion

For Immediate Release

NI Global Partner Program and Channel Manager Armando Valim to Share Insights of Progressing From Home Grown to Home Run with Strategic Partner Program and Partner Relationship Management (PRM) Technology

Salt Lake City, Utah — June 12, 2014 — TreeHouse Interactive™ (, the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, is pleased to present its next webinar in the series, The Channel Marketer's Toolbox. From Home Grown to Home Run: Leveraging Partners to Generate the Next $1B will feature Armando Valim, global partner program and channel manager for National Instruments, June 19 at 10 a.m. PST/1 p.m. EST.

National Instruments is a $1.2B global leader in the market for automated test and measurement products. With more than 800 partners around the world, the company's Alliance Partner Network is a critical part of its go-to-market strategy.

In this webinar, Valim will explain the challenges of managing NI's partner program with a homegrown Partner Directory technology that couldn't keep pace with its growing partner network, nor provide the tools and resources partners need to be successful. Valim will also demonstrate the technology National Instruments relies on to ensure end customers are able to locate NI partners and that partners have the resources they need to sell, support and service NI products.

Learn how this award-winning partner program conducted a comprehensive review of its program and existing technology, and put a strategy in place for deploying a PRM system that would allow it to improve partner ROI through increased lead generation, the customer experience by helping them find the right partner, and collaboration between partners and NI's direct sales force.

As a result, National Instruments has:

  • Doubled the number of leads provided to partners
  • Realized a three-fold increase in web traffic to 250,000 page views
  • Increased revenue growth 91.1% since 2010
  • Reduced the costs associated with manual updating by automating management processes
  • Improved the amount and quality of partner data
  • Enhanced the experience for end users, partners and NI

Managing a large partner network on a global scale poses a number of challenges, said Erich Flynn, CEO, TreeHouse Interactive. Like most companies who try to build PRM in-house, NI reached a point where the technology was outdated, resources to manage it were scarce and neither they nor their partners were achieving desired results. NI achieved extraordinary success in terms of partner leads, page views, portal visits and most importantly incremental revenue growth. This webinar shows what is possible when you take a talented, experienced team and combine it with the power of technology.

The Channel Marketer's Toolbox series is designed to deliver best practices and technology insights for building comprehensive channel programs and providing partners the necessary tools to increase their sales and effectiveness. The new series draws from channel industry experts and analysts from distinct areas of expertise.

About Armando Valim
Armando Valim manages an estimated $1 billion dollar ecosystem comprised of National Instruments indirect channel and 3rd party hardware and software resell programs since 2010. During his 14 year tenure at National Instruments, Valim has managed the company's largest software product line, LabVIEW, and led other key business areas such as Academic and Modular Instruments. Armando has a Bachelor and Master of Science in Engineering from Universidade Federal do Rio Grande do Sul in Brazil, and a Master of Business Administration (MBA) from Brigham Young University.

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To learn more about Reseller View partner relationship management, see Reseller View resources. To learn more about Marketing View marketing automation see Marketing View resources.

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