TreeHouse Marketing Automation Product Enables Businesses to Accelerate Sales Pipeline with New Industry-First Features
For Immediate Release
Enhanced TreeHouse Marketing View™ Engages Prospects Faster with Unprecedented Web Tracking, Targeting and Social Media Integration Functionality
Salt Lake City, Utah — December 2, 2010 — TreeHouse Interactive™ (www.treehousei.com), the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, today announced an advanced feature set for Marketing View™, its demand generation and marketing automation software. The new Reveal™ Web Analytics functionality in the software delivers powerful Web tracking and targeting functionality, never before available, to achieve greater insights into online prospect behavior, engage prospects faster and accelerate the sales pipeline. In addition, new social media integration capabilities enable companies to more effectively execute cohesive marketing campaigns across channels.
Reveal™ Web Analytics
Although some existing solutions are able to track individual website visitor behavior, this capability is dependent on visitors having completed an online form in the past. While useful up to a point, the vast majority of website visitors go unidentified and company level behavioral data goes uncaptured in any meaningful way. Most marketers now believe that waiting to engage individual prospects and prospect companies until after a form is filled out is too late. Marketing View addresses this challenge with new Reveal™ Web Analytics functionality.
In addition to tracking known individual behavior on websites, Reveal™ Web Analytics also enables separate tracking of known and unknown company visits to websites, and allows for meaningful prospect targeting and nurturing. With Reveal™ Web Analytics, individual contact histories now contain individual page views and company level page views. Individual views are those directly attributable to a specific contact. Company views are attributed to all contacts in the database who share the domain of the visiting company. Individual and company views can be used collectively for nurturing, targeting and lead scoring purposes.
Reveal™ Web Analytics goes one step further, however, by also tracking unknown company visits. Marketers can now view dashboards that display all companies that have visited their site, but for whom no contacts exist in their database. As a result, marketers can more effectively purchase or research contacts who may be visiting their site with real interest.
We're very excited to see Reveal™ Web Analytics added to Marketing View, said Mike Stinson, Motion Computing.
It advances what marketers can do with technology and has very interesting implications for accelerating our lead pipeline. By getting to potential customers earlier in the process, we can engage with them in a more meaningful way and ultimately save money and time by acquiring leads for those companies that demonstrate a qualified level of interest first.
Social Media Integration
Pioneering the integration of marketing automation and social media tools, TreeHouse builds on Marketing View's leading social media capabilities with another first. Marketing View now enables companies to share or create forms for posting on Facebook. Social Media sites such as Facebook do not allow robust forms and landing pages like those produced with major marketing automation systems to be placed on their sites. The new Facebook Forms functionality in Marketing View automatically generates compatible code so marketers can easily place their forms on Facebook pages. The new technology allows companies to integrate Facebook into their promotional plans and extend the reach of campaigns in ways not previously possible.
Many companies are still struggling with how to leverage social media for business value. In addition to the social media capabilities TreeHouse has already built into Marketing View, we've now taken it a step further with Facebook Forms, said Erich Flynn, CEO, TreeHouse Interactive.
From simple newsletter signups to complex campaigns, marketers can integrate their social media efforts directly into their marketing automation system and create more cohesive campaigns across marketing channels.
HTTP Send (Multiple Source Form Post)
A third new feature, HTTP Send, expands the integration capabilities of Marketing View without using an API or Web services. Registration data submitted for a webinar event, for example, can be directed to the marketing automation system and the webinar system at the same time. As a result, marketers can nurture prospects immediately and eliminate having to export registrants from their webinar system and import them into their marketing automation system. Product registration systems, home grown applications, support applications and ERP systems are all potential targets for this type of quick Marketing View integration where a dual form post satisfies the need to send data to multiple systems.
TreeHouse at Dreamforce and Contract Buyout Offer
For Marketing View product demonstrations, visit booth #1206 at the Dreamforce conference, December 6-9 in San Francisco or contact TreeHouse Interactive through www.treehousei.com.
For a full demonstration of new capabilities, visit the TreeHouse Interactive website.