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TreeHouse Q3 Webinar Series to Provide In-Depth Practical Knowledge for Sales, Marketing and Channel Executives

For Immediate Release

Webinars Will Feature Trends and Best Practices for Social Media as a Marketing Platform, How to Stop Chasing Dead Sales Leads, and Expanding Online Presence

Salt Lake City, Utah — June 14, 2011 — TreeHouse Interactive™ (, the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, today announced the continuation of its webinar series for increasing sales, marketing and channel effectiveness.

TreeHouse Interactive's webinar series is focused on helping companies increase their understanding of how to improve business processes. The webinars feature thought leaders who share their marketing, sales and channel expertise, and inform attendees of the latest trends and best practices.

Webinars scheduled are:

  • June 23rd 1:00pm EST – The Truth about Social Media as a B2B Marketing Platform
  • July 14th 1:00pm EST – How to Stop Chasing Dead Leads
  • August 4th 1:00pm EST – How to be Everywhere Online

The Truth About Social Media as a B2B Marketing Platform
Presenter: Jim Novy – IT Marketing World

Twitter? Facebook? LinkedIn? YouTube? Blogs? Microsites? SEO? SEM? What is your social media marketing strategy? Where should you invest? How much? How do you measure success?

These are the questions marketing professionals are asking with few clear answers. The truth is that social media is an immature set of marketing channels that can negatively impact your demand generation efforts if not managed properly. In this webinar, get clarity on the current role and value of social media as part of your overall marketing mix with guidance and resources to help you navigate uncharted waters.

About Jim Novy
Before founding IT Marketing World in January 2011, Jim Novy spent many of his previous 20 years in senior, multi-national marketing roles with IT leaders Quantum Corporation, NetApp and CA Technologies. He holds a bachelor of science degree in journalism from the University of Illinois and is a die-hard Chicago Cubs fan


How to Stop Chasing Dead Leads
Presenter: Ian Dainty – B2B Business Coach

Companies face many business challenges. One of the main concerns for sales and marketing teams is the qualification of leads. There are several effective ways to qualify leads, but not all businesses have chosen the most efficient one. In this webinar, Ian Dainty will discuss how to effectively qualify leads and stop wasting time going after dead or low quality leads.

About Ian Dainty
Ian Dainty started his business career with IBM in the mid 1970s as a marketing representative. Since that time, Ian has done many things–all sales and marketing related. He has owned and operated two marketing and sales technology related businesses–Albian Computer Systems and–which were successfully sold. More recently, he has worked with and trained thousands of sales and marketing professionals.


How to be Everywhere Online
Presenter: Tom Pick – Webbiquity

In this webinar, Webbiquity's Tom Pick will discuss the fusion of SEO, social media, interactive PR, online reputation management and other disciplines that help make organizations and individuals ubiquitous on the Web for their name or brand and unique descriptive phrase. Find out how your company can own its page, not just get onto the first page of Google results.

About Tom Pick
Tom Pick is the creator of the award-winning WebMarketCentral blog (now Webbiquity), which covers B2B lead generation, social media, interactive PR, SEO and search engine marketing. He's been named one of the 50 most influential B2B marketing thought leaders, written numerous articles on Web marketing and social networking for various publications, and has presented many times at blogging and social media conferences. He's also an advisor to, a B2B-focused social media site, and, a portal site for B2B blogs.

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