TreeHouse Q4 Webinar Series to Provide Innovative Social Media Strategies, Partner Marketing Strategies and Channel Start-Up Best Practices
For Immediate Release
Webinars Will Discuss Changing Social Media Mindset, Enabling Partners with Better Marketing Capabilities, and Successfully Starting up a Channel Marketing Program
Salt Lake City, Utah — September 26, 2011 — TreeHouse Interactive™ (www.treehousei.com), the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, today announced the continuation of its popular webinar series for increasing sales, marketing and channel effectiveness.
TreeHouse Interactive's educational webinar series is focused on helping companies increase their understanding of how to improve business processes for accelerated revenue growth. The webinars feature thought leaders who share their marketing, sales and channel expertise, and inform attendees of the latest trends and best practices.
- Defy Gravity: Innovative Approaches to Fuel Social Media Engagement – September 29, 1 p.m. EDT
- Partner Marketing Enablement – October 27, 1 p.m. EDT
- Where to Start When Creating a Partner Program – December 8, 1 p.m. EDT
Defy Gravity: Innovative Approaches to Fuel Social Media Engagement
Presenter: Rebel Brown, Positioning Consultant
What's Gravity? It's the status quo way of thinking and doing that limits business growth. Gravity is the number one reason many businesses flatline, spiral downward or crash and burn. It exists all around us – including in our social media strategies.
In this webinar, Rebel Brown will be discussing how social media offers a breakout opportunity for shifting interactions with our audiences. Social media is more complex than many realize. Marketing, the way it's always been done, doesn't work when it comes to social media.
About Rebel Brown
Rebel Brown has spent over 20 years positioning and repositioning technology companies for high-velocity growth. Her best-selling market strategy book, Defy Gravity, is a guide to creating Power Positions in today's technology markets. Brown applies those principles specifically to fueling social media engagement in this webinar.
Partner Marketing Enablement
Presenter: Erich Flynn, CEO, TreeHouse Interactive
One of the most frequent requests companies receive from their partners is for marketing assistance. Partners want to increase leads and generate their own demand, but often need help to do it.
In this webinar, TreeHouse Interactive CEO, Erich Flynn, will review and demonstrate some of the latest technologies available for partner marketing enablement. He will show how today's channel marketers and partner managers can extend marketing and lead generation capabilities to valued partners without breaking the bank.
About Erich Flynn
Erich Flynn is the CEO of TreeHouse Interactive, and has more than 20 years of experience in channel and partner sales. TreeHouse Reseller View PRM enables successful channel programs for hundreds of thousands of partners across the globe. Flynn also has experience managing large partner networks directly, having held high-level sales and marketing positions at companies such as Iomega, Fujitsu and Quantum.
Where to Start When Creating a Partner Program
Presenter: Patricia Rush, President, Rush to Channel
Recognizing the need for a partner program is the easy part. Knowing what to do and where to start requires something different. In this webinar, channel expert Patricia Rush will discuss best practices for starting a successful partner program and the caveats and pitfalls to avoid.
About Patricia Rush
Patricia Rush is the president and owner of Rush to Channel, an independent consultancy specializing in the channels of distribution in the technology and related industries. Prior to forming her own practice, she led the consulting practice for CMP Media, LLC's channel research and consulting business, for several years. During that tenure she led and co-authored a research series for best practices in channel programs.