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TreeHouse Webinar Series to Address How to Avoid Marketing Automation Disasters, Implement Effective Partner Marketing, and 10 Laws of Building a Successful Online Community

For Immediate Release

Webinars Will Discuss Marketing Automation Best Practices, Implementing Partner Marketing, and Building a Successful Online Community.

Salt Lake City, Utah — February 21, 2012 — TreeHouse Interactive™ (, the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, today announced the continuation of its popular webinar series for increasing sales, marketing and channel effectiveness.

TreeHouse Interactive's educational webinar series is focused on helping companies increase their understanding of how to improve business processes for accelerated revenue growth. The webinars feature thought leaders who share their marketing, sales and channel expertise, and inform attendees of the latest trends and best practices.

Scheduled webinars include:

  • Marketing Automation Disasters – February 29th, 1 p.m. EST
  • Kick-Starting Your Partner Marketing – March 22nd, 1 p.m. EST
  • The 10 Laws of Building a Successful Online Community – April 19th, 1 p.m. EST

Marketing Automation Disasters
Presenter: Chris Frank – Director of Marketing, TreeHouse Interactive

The majority of best-in-class organizations use marketing automation, yet less than 25 percent fully utilize its potential. Attendees will learn how to better leverage their marketing automation systems and avoid marketing automation disasters by addressing alignment, process and infrastructure issues that can often create difficulties.

About Chris Frank
Chris Frank is the Director of Marketing for TreeHouse Interactive. A marketing automation expert, Chris has spent years understanding and refining marketing automation and has helped hundreds of companies understand the strengths and weaknesses of their organization's marketing plan.


Kick-Starting Your Partner Marketing
Presenter: Heather K. Margolis – Founder, Channel Maven Consulting

If you are like most channel organizations, your partners don't have the sophistication, people power or motivation to market your products. In this webinar, channel expert Heather K. Margolis will discuss tips, creative ideas and technology for kick-starting successful partner marketing efforts and capturing more business in your industry.

About Heather K. Margolis
Heather K. Margolis is the founder of Channel Maven Consulting. She has led channel programs for companies like EMC, EqualLogic, and Dell. Channel Maven Consulting provides strategic channel and marketing consulting services to IT channel organizations of all sizes. Heather helps channel organizations build smarter channel programs, manage channel relationships to find added value, and engage their communities through social and traditional media.


The 10 Laws of Building a Successful Online Community
Presenter: Craig Rosenberg – Vice President of Sales and Marketing at and author of The

Many marketing departments are jumping on the community-building bandwagon. And guess what? They should. As more communities are built, more compelling metrics are starting to justify the movement: Community members engage with vendors 900 percent more than non-community members and community members spent 54 percent more money with vendors than non-community members. The quest for marketing departments has shifted from simply building a community, to how to build a successful community. In this webinar, the popular marketing blogger Craig Rosenberg will talk about his experiences building a community from scratch for and how to effectively build a successful community.

About Craig Rosenberg
Craig is the co-founder and Vice President of Sales and Marketing at In this role, he is responsible for the entire revenue engine from the top of the funnel to close. Craig is also the author of the popular sales and marketing blog, The Funnelholic, where he writes about b2b marketing issues including demand generation and lead management. Prior to, Craig worked for Sales Ramp where he designed, built and managed lead generation and inside sales strategies and processes for high-tech startups. During that time, Craig built lead generation machines at more than 25 different companies in a variety of high-tech verticals ranging from business applications to IT infrastructure.

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