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TreeHouse Webinar Series to Reveal New PRM Technologies, How to Grow Your Marketing Database and Insights Into Today's Digital Buyers

For Immediate Release

Popular TreeHouse Interactive Webinar Series Continues, Adding to Over 30 Installments That Help Channel, Marketing and Sales Professionals

Salt Lake City, Utah — September 26, 2012 — TreeHouse Interactive™ (, the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, today announced the continuation of its popular webinar series for increasing sales, marketing and channel effectiveness. The current installments build on a library of more than 30 webinars, and focus on new PRM technologies, how modern marketing teams are expanding their databases in innovative ways and how to effectively market to today's digitally empowered buyers.

TreeHouse Interactive's educational webinar series is practical in nature, providing information attendees can start using immediately. The series helps companies improve business processes that accelerate revenue growth.

Scheduled webinars include:

  • Exploring New Technologies in PRM – September 27, at 1 p.m. Eastern
  • Growing Your Marketing Database – October 18, at 1 p.m. Eastern
  • Marketing to Today's Digitally Empowered Buyer – November 8, at 1 p.m. Eastern

Visit TreeHouse Interactive's Resource Library to download past webinars.

Exploring New Technologies in PRM
This webinar is hosted by Channel Marketer Report
Presenter: Erich Flynn – CEO, TreeHouse Interactive

Within the last 12 months, a host of new technologies have emerged–all developed to better support partner networks. Because partners are essential to a manufacturer's success, it is more important than ever to track and manage reseller sales and marketing progress efficiently. Partner Relationship Management (PRM) allows manufacturers to maximize the overall management and enablement of partner networks. Optimal solutions also allow organizations to improve communication and collaboration with resellers. In this webinar, attendees will learn about four areas where PRM has seen significant advancements:

  • Partner marketplaces
  • Partner training and certification
  • Improved integrations with major CRM systems
  • Partner marketing enablement

About Erich Flynn
Erich Flynn is the CEO of TreeHouse Interactive, and has more than 20 years of experience in channel and partner sales. TreeHouse Reseller View PRM enables successful channel programs for hundreds of thousands of partners around the globe. Flynn also has experience managing large partner networks directly, having held high–level sales and marketing positions at companies such as Iomega, Fujitsu and Quantum.


Growing Your Marketing Database
Presenter: Chris Frank – Director of Marketing, TreeHouse Interactive

If your prospect database isn't growing, it's shrinking. In this webinar, marketing automation expert Chris Frank discusses the tactics and technologies smart companies use today to constantly increase the size of their database and fill their marketing funnel. Topics covered in this webinar include:

  • The pitfalls of buying vs. building lists
  • What list databases are good for
  • Leveraging social media
  • Building databases through behaviors

About Chris Frank
Chris Frank has spent more than a dozen years in marketing, and is the marketing director for TreeHouse Interactive. He is a marketing automation expert, and has helped hundreds of companies understand the strengths and weaknesses of their marketing plans, as well as how to use technology to improve effectiveness.


Marketing to Today's Digitally Empowered Buyer
Presenter: Rebel Brown – Speaker, Author, Agent of Change

Thanks to the digital age, today's buyers can research, select and purchase their products without getting you involved in the decision. You won't even know they were buying. In fact, research shows that today's B2B and B2C buyers move through roughly 80 percent of the buying cycle without speaking to a vendor. Topics covered in this webinar include:

  • Capitalize on the biggest buying shift ever
  • Learn how great marketing is like Internet dating
  • Engage and compel your audiences to buy
  • Accelerate your revenue cycle with integrated sales and marketing approaches that leverage the change in buying behavior

About Rebel Brown
Rebel Brown speaks from experience! A true agent of change, she has spent the last 20 years insuring that her clients get ahead and stay ahead in a competitive marketplace. Her popular programs deliver actionable strategies that can be implemented for immediate results! She is the author of Defy Gravity: Propel Your Business to High Velocity Growth, as well as several e-books and video programs. Her popular blog, Rebel With a Cause is read by thousands weekly. Brown applies her Principles of Change specifically to fueling buyer engagement in this webinar.

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