TreeHouse Webinar Series to Share Best Practices for Award–Winning Channel Programs, Enhancing the Partner Experience, and Content Marketing Tips
For Immediate Release
Webinars Will Discuss Insights from Award Winning Channel Programs, Tips for Better Content Marketing and Amping Up the Partner Experience
Salt Lake City, Utah — June 5, 2012 — TreeHouse Interactive™ (www.treehousei.com), the technology leader in SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, today announced the continuation of its popular webinar series for increasing sales, marketing and channel effectiveness.
TreeHouse Interactive's educational webinar series is focused on helping companies increase their understanding of how to improve business processes that accelerate revenue growth. The webinars feature thought leaders who share their marketing, sales and channel expertise, and inform attendees of the latest trends and best practices.
Scheduled webinars include:
- Insights from Award Winning Channel Programs – June 21, 1 p.m. Eastern
- Tips for Better Content Marketing – July 19, 1 p.m. Eastern
- Amping Up the Partner Experience – August 16, 1 p.m. Eastern
Insights from Award–Winning Channel Programs
Presenter: Patricia Rush – President, Rush to Channel
Having an award–winning channel program can be a great way to attract new partners. Media entities such as CRN recognize vendors who have implemented best channel practices with their partners. In this webinar, channel consultant Patricia Rush–who has worked with several CRN award winners–will share her insights into why these vendors have been recognized for their channel efforts and provide webinar attendees practical tips for creating award–quality partner programs.
About Patricia Rush
Patricia Rush is the president and owner of Rush to Channel, an independent consultancy specializing in the channels of distribution in technology and related industries. Prior to forming her own practice, she led the consulting practice for CMP Media, LLC's channel research and consulting business for several years. During that tenure, she led and co–authored a research series for best practices in channel programs.
Tips for Better Content Marketing
Presenter: Joe Austin – Vice President, The Ventana Group
Content marketing involves creating content that is unique and provides real value to your industry. But that is just the beginning. In this webinar, presenter Joe Austin will discuss some of the newest techniques and technology for better reaching target audiences, driving website traffic, and capitalizing on that traffic once it's there. Attendees will learn how to combine the concepts of content creation, syndication, web analytics and marketing automation to improve the results of their content marketing.
About Joe Austin
Joe Austin is vice president of The Ventana Group. With more than 17 years of experience in business–to–business communications, he has remained focused on helping organizations expand brand awareness and market share. Joe has been instrumental in delivering dynamic social media marketing solutions for customers that simultaneously increase brand authority, improve search engine rankings, accelerate web–based lead generation and support community building for long–term client success.
Amping Up the Partner Experience
Presenter: Erich Flynn – CEO, TreeHouse Interactive
As with other areas of business, technology and availability of information is changing quickly in the channel. It's critical now more than ever to keep channel processes up to date, and continue enhancing the partner experience to sustain a competitive advantage. In this webinar, presenter Erich Flynn will discuss how vendors are ‘amping up' their partner experience with technology to better communicate with and support those that sell, service and support their products.
About Erich Flynn
Erich Flynn is the CEO of TreeHouse Interactive, and has more than 20 years of experience in channel and partner sales. TreeHouse Interactive's Reseller View PRM enables successful channel programs for hundreds of thousands of partners across the globe. Erich also has experience managing large partner networks directly, having held high–level sales and marketing positions at companies such as Iomega, Fujitsu and Quantum.