The Danger of "One Size Fits Most:” Why Configuration is a Partner Experience Superpower
Tim Schneller, Global Head of Channel Marketing, Honeywell | Kerry Desberg, Chief Marketing Officer, Impartner
When you sign in to your Amazon account or your frequent flyer program – it “knows” you. You’ve come to expect that personalized, customized, communication, and usability in your personal life. Partner programs that woodenly divide their partners into gold, silver, and platinum, are losing out to companies that have consumerized that experience – delivering the right message to the right audience at the right time in the right language. Learn how giant Honeywell, despite its size, has revolutionized its partner experience to give every partner what they need – avoiding the dreaded “One Size Fits Most” that still plagues many channel programs. Impartner CMO Kerry Desberg hosts this edition of our customer podcast series “Lessons from the Edge” with Honeywell’s Global Head of Channel Marketing, Tim Schneller on how they made this remarkable transformation to take their partner experience to the next level.
Global Head of Channel Marketing, Honeywell