LFTE Featuring Is Inspired
Podcast Ep. 014 – Rethinking the Channel Program: Should You Ditch Outmoded Building Blocks?
July 16, 2021
Lessons From The Edge with Olivier

What defines partner automation excellence? Impartner’s Oliver Choron shares insights.



What defines partner automation excellence? Impartner’s Oliver Choron shares insights.



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Takeaways:

What are the telltale signs of a successful PRM implementation? Olivier Choron knows. With more than 25 years of big industry and channel experience behind him, Choron has spent more time reviewing partner automation implementations than arguably anyone in tech. As managing director of EMEA at Impartner, Choron guides customers large and small the world over on how to improve their partner portals. Here, he shares his latest thinking with Impartner Channel Evangelist T.C. Doyle.

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Episode Outline:


[00:06] Intro from Impartner Channel Evangelist T.C. Doyle
[00:41] Olivier Choron, managing director of EMEA at Impartner, highlights his career and current focus
[01:10] Choron describes the biggest changes in partner automation technology of the past five years
[02:20] The qualities of a well-executed portal
[05:35] Why automation does not mean autopilot
[08:16] What vendors can do to get partners to return to their portals time and again
[10:24] Do partners demand automation?
[11:21] T.C.D.’s closing remarks

Featuring:

Olivier
Olivier Choron
Managing Director, EMEA, Impartner
TC_Doyle_BW
TC Doyle
Director of Marketing Communications, Impartner