Why a Channel Is Critical to SaaS Companies
Dave R Taylor, Chief Marketing Officer, Impartner | Theresa Caragol, CEO/Founder, Achieve Unite
“SaaS companies are exploding but those without a diverse go to market strategy risk being left behind. Both a direct AND an indirect channels are key to amplifying growth and maintaining first mover advantage, according to a bold new eBook authored by top channel strategy firm AchieveUnite. Listen to this podcast with AchieveUnite CEO Theresa Caragol and Impartner CMO Dave R Taylor as they discuss the ebook and how to get the 555 on why channels are critical to SaaS companies, how they are different and what to do about it.
Join the experts in our ‘Build a Better Channel Series’ as they break down the importance of a partner-centric approach to channel sales.
CEO/Founder, Achieve Unite