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The Ultimate Guide to
Starting and Scaling a Channel

A post-pandemic eBook for SMBs and emerging companies eager to grow with partners

If 2020 and 2021 taught us anything it is this: starting and scaling a business is easier and more successful when you leverage partners. Now that your focus is shifting from resiliency to scalability, you’re no doubt eyeing ways to grow your channel like never before. To do it right, you need to have the strategies, best practices, automation and differentiating Partner Experience (PX) that gives you a scale pedal to accelerate your channel’s growth.

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This definitive eBook for SMBs and emerging companies on starting and scaling a channel is by T.C. Doyle, the Channel Growth Evangelist at Impartner. As channel evangelist, Doyle produces podcasts, case studies, e-books and more for Impartner and represents the at industry and customer events worldwide. Previously, Doyle worked for Cisco, where he chronicled the company’s push into Eastern Europe, the Middle East, Africa, Asia and South America. He also ghost-wrote two thought leadership books for Cisco that were published by the Financial Times Press and is a former editor at Informa, UBM and elsewhere.

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