by Chelsea Rider | Nov 12, 2019 | Impartner Articles, Sales
“You can’t just ‘set it and forget it’ and expect good, long-term results.” As marketers and salespeople, we all know the power and impact of word-of-mouth on our business, yet we still struggle to leverage it. Why? Because it’s hard to measure, difficult...
by Chelsea Rider | Nov 8, 2019 | Impartner Articles, Sales
“When reading a blog post recommending a brand, it’s not nearly as influential as if a friend recommended the brand.” A question we get often is, what is the difference between a referral program and an affiliate program, and which one is better for my...
by Chelsea Rider | Nov 4, 2019 | Impartner Articles, Sales
“The good technology solutions should help replicate and facilitate those processes to “institutionalize” and scale the process of driving referrals.” Until recently, large corporations have struggled to figure out how to scale the success of individual...
by Chelsea Rider | Oct 28, 2019 | Impartner Articles, News & Trends
“The digitization of businesses has heightened B2B customers’ expectations of deliverables. ” Tornadoes, whiteouts, hurricanes… we can usually see signs of their impending arrival, but even so, we are never quite prepared for the effects they bring....
by Chelsea Rider | Oct 24, 2019 | Impartner Articles, Sales
“These challenges partners face with traditional deal registration software leads to poor partner experience and disengagement with a company. ” The partner channel has played a critical role in the software industry, but with the adoption of a...