Impartner Inside

Your Guide Through the Channel


December 11, 2017

How to Bring Manufacturing into the 21st Century With Partner Engagement

If you’re in the manufacturing industry your customers buying journey can easily become complex. The amount of time and consideration dedicated to these investments is critical to your organization and your channel partners. Partner Relationship Management helps improve the communication between companies and their channel partners.
January 12, 2018

Where SaaS is Taking the Channel in 2018

When it comes to SaaS in the channel, the biggest trend and threat for 2018 and beyond is verticalization.
September 21, 2018

Find Out the Secrets to Building a World-Class Tech Stack

Dreamforce is a sprawling showcase of today’s technology leaders, vying for attention from top corporations to be part of their tech stacks.
August 16, 2019

The 5 Best Practices for Starting a Channel

When building a channel follow these best practices for optimal results.
August 30, 2019

Shadow Partners Step into the Mainstream

Companies using an intentional versus ad-hoc process like Amplifinity see an average yearly increase in revenue of more than 30.
September 13, 2019

Top 5 Must-Dos for a Successful Referral Program

Research on referral program success rates shows that broad promotion of a company’s referral program is a significant step in getting customers to refer multiple times.
September 20, 2019

The Stormy Challenges of an In-House Referral Program

The number one factor driving successful referral programs is a fully-engaged advocate base.
September 25, 2019

12 Reasons PRM is the Single Most Powerful Lever You Can Pull to Accelerate the Performance of Your Channel

Users report improvements on everything from deal registration, sales enablement, onboarding, training and marketing that help accelerate performance.
October 9, 2019

3 Ways Verbal Referral Functionality Will Increase Advocate Referrals

This missing functionality causes advocates to lose faith in the referral program, thereby discouraging future referrals.