by Chelsea Rider | Oct 21, 2019 | Impartner Articles, Sales
“The evolution we saw in our example client shows the untapped potential that referrals have for lead generation.” So we have this client here at Amplifinity, a big business-to-business services company, that until a few years ago, used no referral...
by Chelsea Rider | Oct 14, 2019 | Impartner Articles, Sales
“The truth is that many successful referrals are made to friends and colleagues that are best unknown to employers, spouses, etc.” Why Offline Referrals Are So Important Some of our most successful clients, giant household name brands, have built...
by Chelsea Rider | Oct 9, 2019 | Impartner Articles, Sales
“This missing functionality causes advocates to lose faith in the referral program, thereby discouraging future referrals.” As marketers, we are constantly asking ourselves and others, “What do customers want?” The answer is simple, they want what we all...
by Impartner | Sep 25, 2019 | Impartner Articles, News & Trends
“Users report improvements on everything from deal registration, sales enablement, onboarding, training and marketing that help accelerate performance.” Author: Dave R Taylor, CMO, Impartner As a business executive, you know how rare it is to find a...
by Chelsea Rider | Sep 20, 2019 | Impartner Articles, Sales
“The number one factor driving successful referral programs is a fully-engaged advocate base.” Developing software in-house is always a risky business. This is as true for referral programs as it is for other types of software systems. Marketing...