Impartner Inside

Your Guide Through the Channel


September 15, 2020

Why Right Now Is The Perfect Time for a Channel Digital Transformation

Identify your overall objective, what do you want to walk away with at the end of this transformation?
April 23, 2021

The Seven Myths of Being a Channel Chief

If you’re new to channel sales or management, or even a seasoned veteran of partnering, you likely have many questions on key aspects of your job. You may even wonder how other channel chiefs at companies like yours operate. Impartner Channel Chief Advisory Board (CCAB) member Theresa Caragol unpacks commonly held misperceptions. And she would know.
June 2, 2021

Tenego Academy Unravels Channel Basics for Any Tech Company Thinking About Partners for the First Time

Channel 101 is a new editorial project that covers the basics of channel planning, program creation, partner recruitment and more. Working with Tenego Academy, an Irish company that works with channel practitioners to help them design, build and then manage world-class channel programs, Impartner has created a series of blogs that provide companies of any size or maturity with answers to key questions.
June 28, 2021

The Most Important Tool Missing from Your Salesforce Toolbox

You can do amazing things with Salesforce CRM and Salesforce Communities. But helping partners grow your brand and launch compelling marketing campaigns through partners isn’t one of them, says Robb Franks, Director of Sales Engineering at Impartner. Franks describes the capabilities and use cases for Through Channel Marketing Automation (TCMA), which should be a staple of every channel marketer’s toolbox.
July 6, 2021

Tech Giant Vertiv Scales Partner Program Massively with Impartner Automation

A home-grown partner automation stack thwarted Vertiv, an enterprise tech giant with more than $4 billion in annual sales and 21,000 employees, from achieving its objectives with partners. But after evaluating different tech options, Vertiv turned to PRM-leader Impartner. Now, Vertiv is poised to scale to new heights.