Partner Referral Programs
Generate More Leads From More Types of Partners
Referral partner programs get you more from your non-transactional partner network
Traditional and non-traditional/non-transactional partners are the new normal for corporations everywhere. However, managing each requires a different tool set to maximize the business relationship with every type of partner and accelerate revenue for everyone. Companies with an intentional versus ad-hoc process for managing these increasingly critical relationships, see an average revenue increase of over 30 percent from these partners.
Consistent, Predictable Flow of High-Quality Leads
Impartner’s Referral Partner Management solution brings the same process and structure we’ve brought to managing traditional partner models to managing and rewarding referral partners. This automated solution ensures you have a consistent, predictable flow of high-quality leads from referral partners, who have a unique ability to understand the pains of your target buyers and leverage their trusted relationships.
Our Referral Partner Programs Help You:
- Remove hassle by automating communication, tracking and fulfillment
- Increase partner output without increasing headcount
- Manage needs for co-branding and extended controls
- Provide CAN/SPAM and tax compliance info
- Provide content help them understand your target buyer and how to refer
- Remove management hassles by automating W-8/W-9 collection and tax management
- Provide a personalized homepage with the ability to keep track of their referrals and refer in the method that works for them
- Provide reward structures that motivate them for activity such as single payment revenue sharing and escalating reward amounts
- Provide payment options including ACH, gift cards and wire transfer
Increase Referral Partner Revenue, by Increasing Your Ability to:
- Understand partner performance with rich analytics
- Track offline referrals, including verbal
- Prove the value of your referral partner program with access to direct ROI
- Capture a deep understand of your program through customized reports with advanced analytics
- Manage unique reward rules by partner entity and/or their referral sources
- Easily supervise each partner program with registration and approval management
- Deliver a unique portal for each managed partner where they can handle their referral sources and see referral data
Make Partner Payment Processing Easy
One of the quickest ways to lose a partner is to mess up their payment
Having a central place for managing payments and getting them out the door is one of the reasons companies work with Impartner.
Impartner’s payment processing solution provides just that, a simple, single source of truth for managing referral payments. With or without Impartner’s Partner Referral Software, the payment processing solution allows you to:
- Batch payments so you can easily organize and manage groups of partners rewards. This feature is a favorite of the finance departments we work with because it makes budgeting for rewards funding easy.
- Review and edit pending payments — another popular feature. This allows each payment to be reviewed and approved before being scheduled for delivery to your advocate or partner. You can also quickly adjust and update reward amounts in the same view.
- OnDemand payments — with this function, you can create a payment for a partner in a matter of seconds. We’ve seen that sometimes the situation exists where you need to pay a partner quickly and not just for a successful referral. This feature gives you the flexibility to pay partners quickly and keep them happy.