Fortifying Your Channel Foundation: 5 Key Fundamentals
Kerry Desberg, Chief Marketing Officer, Impartner | Patricia Rush, President, RushtoChannel
With so many variables that have surfaced in 2020, everyone is talking about what is going to change and how they need to adjust. Overlooked, however, are the fundamentals that need to remain the same regardless of market conditions. Patricia Rush, President of RushtoChannel and Impartner Channel Chief Advisory Board member, joined Impartner CMO Kerry Desberg on this podcast episode for a discussion on how to fortify your channel program for any obstacles that may come in the future.