Channel Enablement and Marketing for a New Decade
In a powerful new global study by leading independent technology analyst firm Research In Action (RIA), 7 key trends have emerged that will set the pace for how top channel managers and marketers optimize the performance of their channel in 2020 and beyond.
In this webinar, RIA Research Director Peter O’Neill and Impartner CMO Kerry Desberg to break down these 7 trends and explore how the world’s leading corporations are incorporating them into their thinking for the next decade and beyond. O’Neill is most known for his 12 years of service at Forrester Research as an industry analyst where, most recently, he directed all Forrester’s research on B2B Marketing organization, process, and automation topics. Before Forrester, O’Neill held a number of channel leadership positions at HP.